The National Guard launched the “Uncommon Is Calling” marketing campaign in March 2025 to highlight the unique opportunities available through part-time service. The campaign developed using research on audience motivations and was distributed across digital streaming and social platforms. It was designed to resonate with prospective recruits by reframing Guard service as an uncommon calling rather than just a job.
This graphic was created to post on NJRRB social media to affirm its adherence to Recruiting in the spirit of the campaign. It was created using Adobe Photoshop. All assets used with authorized license. (U.S. Army National Guard graphic by Sgt. Seth Cohen)
| Date Taken: | 12.31.2025 |
| Published: | 12-31-25 05:41 PM |
| Graphic ID: | 40203 |
| VIRIN: | 251231-A-AA072-2108 |
| Size: | 741.75 KB |
| Location: | SEA GIRT, NEW JERSEY, US |
| Web Views: | 2 |
| Downloads: | 0 |
This work, The Uncommon Battalion, by SGT Seth Cohen, identified by DVIDS, must comply with the restrictions shown on https://www.dvidshub.net/about/copyright.
