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    AFMC We Need

    AFMC We Need

    To make certain the Air Force Materiel Command is ideally structured and resourced to support the National Defense Strategy, AFMC leadership has launched an enterprise-wide initiative that will empower its Airmen and civilians to help shape the future of the command. The logo was designed to amplify the initiative:
    The circular shape suggests a continuous process of evolution. AFMC cannot remain static but must continually evolve in order to achieve the National Defense Strategy and the Air Force we need.
    The points represent AFMC six centers spaced equally apart but contained within the evolutionary circle.
    The two blues represent AFMC and the larger Air Force; the triangles overlap because you can’t have one without the other. Blue alludes to the sky and beyond, and represents freedom, confidence and imagination.
    The wings, gear and star are a nod to AFMC’s rich history. The gear with the star and red disc is from shoulder insignia approved 16 June 1947. It is symbolic of the technical air missions performed by the Command in service to the advancement of air power for our country’s continued freedom.
    The yellow wings represent the Air Force and convey courage and success. The red disc symbolizes the strength, leadership, courage of our people. The star symbolizes space as the high ground of the nation’s air and space force. The rallying symbol in all the nation’s wars, the star also represents the Air Force officer corps, central to combat leadership.
    The font is a modern sans serif done in white to illuminate the unbounded potential of AFMC’s mission.
    The gray background represents the intellect of the workforce, and the “gray matter” needed to innovate and produce the best Air Force on the planet. (U.S. Air Force illustration by Jim Varhegyi)



    Date Taken: 07.15.2019
    Published: 07-30-19 02:32 PM
    Graphic ID: 7682
    VIRIN: 190715-F-FC975-1001
    Size: 1.32 MB