The Marine Corps' newest advertising campaign, Made For This, is an anthem that declares trust in the next generation of Marines by showing just how uniquely equipped we are to fight and win for our Nation. Made For This, conveys a single premise: There are those among Generation Z that the Marine Corps aims to identify and select as uniquely qualified to secure our collective future as Marines.
Dawn Grant, head women’s basketball coach at Swarthmore College, fills out a contact card to allow Marines in her local area to reach out with resilience and leadership training for her athletes at the 2026 Women’s Basketball Coaches Association Convention in Phoenix, April 3, 2026. The WBCA convention recognizes the work that is essential in building physically and mentally fit youth who are resilient and have the necessary skills to succeed in life. Marine Corps Recruiting Command seeks to connect with coaches through the national partnership program, so they return to their schools and communities better equipped to tell the Marine Corps story, ultimately becoming cornerstone advocates. (U.S. Marine Corps photo by Cpl. Brenna Ritchie)
For Kaitlyn Imhof, a life already packed with careers as a reserve sheriff’s deputy, front desk medical facility manager, and horse breeder wasn't quite complete. There was still one more title she was determined to earn before it was too late: United States Marine.
