The United States Army Field Band and Alabama State University Choir collaborate on ths redition of Stand up to celebrate and recognize thge newest National Holiday, Juneteenth.
Juneteenth recognizes the formal extension of the liberties enumerated in the Declaration of
Independence to Black Americans whose freedom and dignity were for so long denied and
the Army played a fundamental role in securing the freedoms of 250,000 Black slaves in Texas when
Major General Gordon Granger arrived in Galveston, Texas, with a force of 1,800
men from the XIII Corps and announced the end of slavery.
For the Army, Juneteenth honors Black Soldiers who fought and sacrificed to ensure the Constitution fulfilled its promise to all Americans.
https://www.facebook.com/watch/?v=733118904502345
https://www.instagram.com/tv/Ce_KQzmAkXc/
https://www.dvidshub.net/video/847544/juneteenth-rendition-stand-up
https://www.youtube.com/watch?v=J1Hqg9XpIeM
Across all platforms this communication product was viewed more than 85k times. This includes shares from the city of Selma Alabama, where the video was filmed, as well as Alabama State University. This video was Like, shared or commented on 2.8k times, with a majority of the interation and views coming from an audience demographic in the 17-31 year oild range as well as a majority of the audience identifying as African American. The total digital reach of this product exceeded 1.2M people. Addittionally, this video was used in a press release and garnered an Earned Media Audience of 2.2M with a value of $115k, which included being featured on Yahoo News and multiple news affiliates in Alabama.
This product was filmed in Selma Alabama, a location with a great deal of history relating to the civil rights movement. It was created with a local, predominantly African American University, with the intent of showing intergrating the Army into a culutral celbration of Juneteenth, vice trying to take ownership of what was a celebration long before it was a Federal Holiday. Everythng from location to song choice were done with intent of not only celbrating Juneteenth, but being an authentic acknowledgement of this country's history while also portraying the Army's dedication to diversity, equaltiy, inclusion and efforts to prioritize reaching what have been historically underserved communitiues. This video very much promotes the Army's never ending role in promoting and ensuring justice, morality and humanity while also showing a diverse set of talent while doing so. It is theough these authentic engagements with communities, where the Army organcally integrates, that true perception of the organization can begin toi change and create better communication environments for the future.
comments:
Marcy Murray
6 months ago
WOW wow what a wonderful wonderful thing to start THIS new DAY with ;) it is a new day, it is a new day. Thank you.
Dolores Craig
6 months ago
This made the hair stand up on the back of my neck. Wonderful music I've heard for first time. What a voice. And fantastic choir
Manon Dumouchel
6 months ago
Oh! This is absolutely gorgeous.. Stand up for freedom.. you are Fantastic The Army Field Band .. thank you to be there for us .. very great ❤️
Mary Schwartz
6 months ago
I will add this to my Juneteenth lesson for next year, thank you. Very powerful.
| Date Taken: | 06.16.2022 |
| Date Posted: | 06.21.2022 08:52 |
| Category: | Video Productions |
| Video ID: | 847544 |
| VIRIN: | 220616-O-EE276-056 |
| PIN: | 1 |
| Filename: | DOD_109061952 |
| Length: | 00:05:15 |
| Location: | MD, US |
| Downloads: | 7 |
| High-Res. Downloads: | 7 |
This work, Juneteenth rendition of "Stand Up", by Robert Piper, identified by DVIDS, must comply with the restrictions shown on https://www.dvidshub.net/about/copyright.
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