Courtesy Photo | Sleigh the holiday toy wish list with the launch of the Exchange’s 2025 Toy Book....... read more read more
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DALLAS – From action figures to playsets, the Army & Air Force Exchange Service’s annual Toy Book is the ultimate gift guide for military shoppers looking play nice with their wallets.
This year’s Toy Book features trending toys and games—all tax-free—for children of all ages, including:
• Peppa Pig Peppa's Big Family House playset for $39.96 (regularly priced at $49.95)
• Transformers Cyberworld Scorponok Strike battle set for $47.96 (normally $59.95)
• Monopoly App Banking board game for $19.96 (regularly priced at $24.95)
• LEGO Bluey's Family House building toy, 382-pc for $55.99 (regularly priced at $69.99)
• Holiday Barbie doll for $39.16 (regularly priced at $48.95)
• Play-Doh Sizzlin’ Grill playset for $47.96 (regularly priced at $59.95)
Shoppers can browse the Toy Book at shopmyexchange.com/cp/static-pages/weekly-ads to view in-store deals and online exclusives. Toy Book prices are valid from Oct. 24 through Nov. 26.
“This year’s Toy Book brings excitement and joy to military families, helping kids dream big for the holidays,” said Chief Master Sgt. Rich Martinez, the Exchange’s senior enlisted advisor. “It’s a tribute to the youngest members of our community whose resilience and spirit inspire us every day.”
Starting Oct. 24, shoppers can also enter for a chance to win their share of more than $3,000 in toys and games in the Exchange’s Toy Book sweepstakes. Authorized military shoppers ages 18 and older can visit https://www.ShopMyExchange.com/sweepstakes through Nov. 26 to enter to win one of the 50 prizes.
MILITARY STAR® cardholders shopping the Toy Book in-store or at ShopMyExchange.com can also receive $10 off on select toy purchases of $50 or more made with their MILITARY STAR card. Some exclusions apply. For information about the card, visit https://aafes.media/MilStarPA.
Department of War and Coast Guard civilians and retirees and honorably discharged Veterans who have confirmed their eligibility to shop online can also shop. Veterans can visit https://aafes.media/paveterans to learn more. DoW civilians can visit https://aafes.media/cacbenefitspa.
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Since 1895, the Army & Air Force Exchange Service has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 51st-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $15 billion in earnings that support the military community, including through contributions to critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of War and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on X at https://x.com/shopmyexchange.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Karrington Bradley at 214-312-5111 or bradleykar@aafes.com.
Follow the Exchange:
Facebook: www.facebook.com/shopmyexchange
Twitter: https://twitter.com/shopmyexchange
Instagram: @shopmyexchange
| Date Taken: | 10.22.2025 |
| Date Posted: | 10.22.2025 14:58 |
| Story ID: | 550314 |
| Location: | DALLAS, TEXAS, US |
| Web Views: | 54 |
| Downloads: | 0 |
This work, Sleigh the Holidays with the Army & Air Force Exchange Service Toy Book, by Karrington Bradley, identified by DVIDS, must comply with the restrictions shown on https://www.dvidshub.net/about/copyright.
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