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DALLAS – The Exchange is ready for some football, rolling out a new custom-wrapped trailer ahead of the 126th Army-Navy Game presented by USAA (https://flic.kr/p/2roNFLt).
The trailer wrap features military patch-style logos commemorating the Army-Navy Game, the Exchange’s 130th anniversary and the 250th birthdays of the Army and Navy. The wrap is a rolling billboard, showing the Exchange’s dedication to those who serve.
“The phrase ‘Celebrating service, sacrifice and singing second’ reflects the spirit of the Army-Navy Game where future military leaders join on the field of friendly strife to battle for the honor of ‘singing second,’ in victory,” said Exchange Brand Marketing Senior Vice President Sandi Lute. “The American flag in the background represents the Nation, which binds us together in the common thread of service before self.”
The trailer will be on display at the game Dec. 13 at M&T Bank Stadium in Baltimore, but until then, it will be on the road, delivering merchandise to military installations throughout the Eastern and Central regions of the country.
“As a West Point graduate class of ‘73, the Army-Navy Game has always held a special place in my heart,” Exchange Director/CEO Tom Shull said. “Team Exchange has had the honor of supporting those who serve at this iconic event for eight years. Each season, the team strives to raise the bar and make the experience even more memorable than the last.”
Social-media-friendly version: As players hit the gridiron to kickoff college football season @ShopMyExchange is hitting the road with a specially wrapped trailer ahead of the 126th Army-Navy game on Dec. 13th at M&T Bank Stadium in Baltimore. Learn more: https://wp.me/p9Q7PG-30S
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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 51st-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, the Exchange benefit has provided $15 billion in value to the military community, including through contributions to critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on X at https://x.com/ExchangePAO.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Teonja Tatum at 214-312-6514 or tatumte@aafes.com.
Follow the Exchange:
Facebook: www.facebook.com/shopmyexchange
Twitter: https://twitter.com/shopmyexchange
Instagram: @shopmyexchange
| Date Taken: | 08.21.2025 |
| Date Posted: | 08.21.2025 12:39 |
| Story ID: | 546141 |
| Location: | DALLAS, TEXAS, US |
| Hometown: | DALLAS, TEXAS, US |
| Web Views: | 28 |
| Downloads: | 0 |
This work, Exchange Scores Big With Special Army-Navy Game Trailer, by Teonja Tatum, identified by DVIDS, must comply with the restrictions shown on https://www.dvidshub.net/about/copyright.
