SACRAMENTO, Calif. -- Federal, state and local agencies speak at the 2010 Wear It California campaign news conference May 14, 2010. The multi-agency campaign is designed to change people's idea of life jackets. The Wear It California campaign gave away 80 free inflatable life jackets to those who signed a pledge to wear a life jacket. U.S. Coast Guard video by Petty Officer 3rd Class Levi Read