ALAMEDA, Calif. -- In this public service announcement provided by U.S. Coast Guard Pacific Area Public Affairs, the importance of the new paddle craft identification sticker is demonstrated Nov, 13, 2009, at Coast Guard Island. The paddle craft identification sticker allows the U.S. Coast Guard to quickly differentiate between a lost paddle craft or an active search and rescue case. (U.S. Coast Guard video/SN Adam Stanton)