The Marine Corps' newest advertising campaign, Made For This, is an anthem that declares trust in the next generation of Marines by showing just how uniquely equipped we are to fight and win for our Nation. Made For This, conveys a single premise: There are those among Generation Z that the Marine Corps aims to identify and select as uniquely qualified to secure our collective future as Marines.
Matthew Nichols, a senior at Wichita State University, does a pull-up at the Society of Health and Physical Educators Partnership convention in Kansas City, Mo., March 17, 2026. The SHAPE convention recognizes the work that is essential in building physically and mentally fit you who are resilient and have the necessary skill to succeed in life. (U.S. Marine Corps photo by Staff Sgt. Joseph Drewsen)
For Kaitlyn Imhof, a life already packed with careers as a reserve sheriff’s deputy, front desk medical facility manager, and horse breeder wasn't quite complete. There was still one more title she was determined to earn before it was too late: United States Marine.
