The Marine Corps' newest advertising campaign, Made For This, is an anthem that declares trust in the next generation of Marines by showing just how uniquely equipped we are to fight and win for our Nation. Made For This, conveys a single premise: There are those among Generation Z that the Marine Corps aims to identify and select as uniquely qualified to secure our collective future as Marines.
U.S. Marine Corps Maj. Gen. Walker M. Field, commanding general of Marine Corps Recruiting Command, left, speaks to members of the National Association of Collegiate Directors of Athletics during a visit to Officer Candidate School on Marine Corps Base Quantico, Va., April 13, 2026. Field gave opening remarks, introducing the attendees to the Marine Corps, explaining opportunities as well as answering questions they had about the organization. NACDA serves as the professional association for those in the field of athletics administration, providing educational opportunities and serves as a vehicle for networking and the exchange of information to others in the profession. The Marine Corps seeks to connect with athletic directors, so they return to their schools and communities better equipped to tell the Marine Corps story, ultimately becoming cornerstone advocates. (U.S. Marine Corps photo by Cpl. Brenna Ritchie)