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By DeCA Corporate Communications
FORT GREGG-ADAMS, Va. – Hundreds of football fans in three military communities will be able to watch football in style thanks to a resale promotion between Procter & Gamble (P&G) and commissaries and exchanges.
Free “Ultimate NFL Tailgates” will be awarded to the following installations:
• Naval Air Station Pensacola, Florida (Oct. 21, 12 noon to 3 p.m.)
• Marine Corps Base Camp Pendleton, California (Oct. 29, 10 a.m. to 1 p.m.)
• Randolph Air Force Base, Texas (Nov. 11, 11 a.m. to 2 p.m.)
P&G’s merchandising team contacted the winning bases to plan the tailgate events, designed for up to 500 people per installation. The installations qualified for tailgates based on purchases of P&G products in their local commissaries and exchanges during July.
“These giveaways are examples of the millions of dollars that industry suppliers and manufacturers provide to commissaries annually through giveaways and promotional events that extend the value of the benefit and enhance military quality of life annually for our patrons,” said Norman Brown, DeCA’s chief of marketing. “Even the installations that didn’t receive a tailgate enjoyed extra savings on products during the promotional period.”
The on-installation tailgate includes the following activities and events:
• Food buffet with tent and seating
• Multiple big-screen TVs streaming all NFL games
• Football toss
• Bounce house/obstacle course
• Video game station
• Cornhole
• Photo booth
• Official NFL merchandise raffle baskets and prizes
• P&G product samples
The tailgate event contest helps increase sales and traffic to the commissary and exchanges by offering an opportunity to save significantly on P&G products and a chance to win a free event that benefits and celebrates the military community, said Dena Hawkins, director of sales for P&G’s DeCA Military Division.
“Shopping their local commissary and exchange provided patrons an opportunity to save and also put their installations one step closer to winning one of these exciting events,” she said. “We are honored to be part of an amazing opportunity for service members and their families to come together and root for their favorite teams.”
Other recent industry-sponsored sales promotion events included a disabled Navy veteran receiving a new track chair at Naval Air Station Jacksonville, Florida, and an Army veteran receiving a mortgage-free home at Joint Base Langley-Eustis, Virginia, both in November 2022; the Mission-Breakfast event in May that gave away free breakfast to thousands at Naval Air Station Oceana, Virginia; and the ProCamps youth football camps awarded to 11 installations this summer.
-DeCA-
About DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Commissaries provide a military benefit, saving authorized patrons thousands of dollars annually on their purchases compared to similar products at commercial retailers. The discounted prices include a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. A core military family support element, and a valued part of military pay and benefits, commissaries contribute to family readiness, enhance the quality of life for America’s military and their families, and help recruit and retain the best and brightest men and women to serve their country.
| Date Taken: | 10.12.2023 |
| Date Posted: | 10.12.2023 09:41 |
| Story ID: | 455595 |
| Location: | FORT GREGG-ADAMS, VA, US |
| Web Views: | 58 |
| Downloads: | 0 |
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