WEBVTT 00:00.000 --> 00:03.115 So let's get started. 00:03.115 --> 00:06.871 Well, welcome everyone to the Defense 00:06.871 --> 00:09.189 Media Activity training on using DAP G4 00:09.189 --> 00:12.945 and AFPIMS to gain insights with site 00:12.945 --> 00:15.181 data. My name is Acacia Reed. I'm a DMA 00:15.181 --> 00:17.419 training specialist and the senior 00:17.419 --> 00:20.217 analytics analyst and I'll be 00:20.217 --> 00:22.855 facilitating today's discussion. 00:22.855 --> 00:25.971 participating today we have our training 00:25.971 --> 00:27.810 and quality assurance chief Brice Hail. 00:27.810 --> 00:30.447 He will be managing recording and 00:30.447 --> 00:32.924 questions in chat. And we also have our 00:32.924 --> 00:36.040 new senior instructional designer, Brian 00:36.040 --> 00:38.038 Thomas. He will also be helping 00:38.038 --> 00:40.597 with chat and, and dropping links in chat 00:40.597 --> 00:43.074 as well. if either of them can't 00:43.074 --> 00:45.072 answer questions in chat, then they'll 00:45.072 --> 00:47.310 be directing those questions to me at 00:47.310 --> 00:50.026 the end of the presentation. 00:50.026 --> 00:53.384 The purpose for today's discussion is 00:53.384 --> 00:56.420 to give a foundational overview of the 00:56.420 --> 00:58.817 tools and resources useful for isolating 00:58.817 --> 01:02.694 key metrics and to gain further insight 01:02.694 --> 01:03.394 into your site's performance. 01:03.394 --> 01:09.047 Our objectives for today include 01:09.047 --> 01:11.285 giving you a brief overview of DAP and 01:11.285 --> 01:14.081 highlighting the latest resources for 01:14.081 --> 01:16.640 obtaining access and utilizing your DAP 01:16.640 --> 01:20.236 account. Uh, and some of those resources 01:20.236 --> 01:22.713 include a new intro to that playlist 01:22.713 --> 01:27.109 that's available on the web.mil LMS 01:27.109 --> 01:30.945 which is hosted on the DAU platform and 01:30.945 --> 01:33.661 some new QRGs on the AddToAny 01:33.661 --> 01:37.657 social sharing platform that's 01:37.657 --> 01:39.816 available on AFPIMS sites and I will demo 01:39.816 --> 01:42.214 using DAP to find some of these key 01:42.214 --> 01:45.410 metrics and demo finding some key 01:45.410 --> 01:49.406 metrics in your AFPIMS site data. 01:49.406 --> 01:52.362 Some key facts about DAP: it is 01:52.362 --> 01:55.081 short for the digital analytics program 01:55.081 --> 01:59.556 which is administered by the general 01:59.556 --> 02:02.833 services administration or GSA. It 02:02.833 --> 02:06.188 uses the Google Analytics 360 paid 02:06.188 --> 02:09.546 enterprise version of G4 to measure 02:09.546 --> 02:12.742 web traffic and engagement for thousands 02:12.742 --> 02:15.700 of federal government websites and apps 02:15.700 --> 02:18.337 per OMB guidance delivering a digital 02:18.337 --> 02:21.534 first public experience. All federal 02:21.534 --> 02:24.011 agencies are required to participate by 02:24.011 --> 02:28.247 utilizing the DAP tracking code on their 02:28.247 --> 02:30.884 sites. But all AFPIMS sites already have 02:30.884 --> 02:33.521 this tag installed. So site managers 02:33.521 --> 02:35.759 only have to obtain a DAP account which 02:35.759 --> 02:38.396 they can get through contacting 02:38.396 --> 02:43.311 dap@gsa.gov. 02:43.311 --> 02:44.011 So let's get to our demo section. 02:44.709 --> 02:52.622 All right, I need to re log in. 02:52.622 --> 02:54.620 So this is the web.mil LMS and 02:54.620 --> 02:57.897 to get to the homepage you will scroll 02:57.897 --> 03:01.332 down the home tab and select DMA web 03:01.332 --> 03:04.129 welcome page 03:04.129 --> 03:07.406 and you'll see on this welcome page we 03:07.406 --> 03:09.725 have a new link for DAP Google 03:09.725 --> 03:15.118 Analytics. When you click on that 03:15.118 --> 03:15.818 link, I'm going open this into a new tab, 03:15.818 --> 03:24.029 it leads you to the new playlist on 03:24.029 --> 03:26.827 G4 training. 03:26.827 --> 03:31.702 Now, this playlist includes a list of 03:31.702 --> 03:34.019 links to micro videos and simulations. 03:34.019 --> 03:36.257 They're all about 3 to 5 minutes long 03:36.257 --> 03:39.854 and they take you from creating a new 03:39.854 --> 03:42.251 DAP account to finding metrics in DAP. 03:42.251 --> 03:45.128 And this is a quick and easy starter kit 03:45.128 --> 03:48.004 for new users to orient to the DAP 03:48.004 --> 03:51.842 interface. And we also have a couple of 03:51.842 --> 03:54.319 newer QRGs. Go back to the homepage. 03:54.319 --> 03:57.596 So these links are available in my 03:57.596 --> 04:01.191 training link section for AddToAny. 04:01.191 --> 04:04.068 This is the 04:04.068 --> 04:06.866 social sharing platform that allows for 04:06.866 --> 04:09.583 easy social sharing of your content 04:09.583 --> 04:11.821 by your site visitors. These links 04:11.821 --> 04:13.339 are also available in the QRG reference 04:13.339 --> 04:17.575 guides. 04:17.575 --> 04:20.293 Um, one example of these QRS is the one 04:20.293 --> 04:24.049 that's the AddToAny 04:24.049 --> 04:27.484 social share and AFPIMS. 04:27.484 --> 04:29.642 And this one discusses how to verify 04:29.642 --> 04:32.840 that it's available on your site. It is 04:32.840 --> 04:35.957 already enabled on any AFPIMS dynamic 04:35.957 --> 04:38.114 content module by default such as the 04:38.114 --> 04:41.151 article CS module and all these modules 04:41.151 --> 04:43.149 listed here. 04:43.149 --> 04:45.147 Just to verify it is on your site, 04:45.147 --> 04:48.823 you'll look for these icons on these 04:48.823 --> 04:50.582 various pages that appear as indicated 04:50.582 --> 04:53.139 here. 04:53.139 --> 04:56.096 And 04:56.096 --> 05:00.012 it also discusses if you would like to 05:00.012 --> 05:03.448 disable this icon. 05:03.448 --> 05:06.165 And also go into if you want this icon 05:06.165 --> 05:08.163 to appear any other place on your 05:08.163 --> 05:10.801 site that's not already governed by a 05:10.801 --> 05:14.238 dynamic content module. It discusses how 05:14.238 --> 05:18.353 you can add that link to your site on 05:18.353 --> 05:19.053 any HTML module. 05:19.053 --> 05:24.787 And one of the interesting things 05:24.787 --> 05:27.504 about this particular AddToAny 05:27.504 --> 05:31.180 icon is that these are also tracked in 05:31.180 --> 05:33.898 DAP and I have a QRG that discusses that 05:33.898 --> 05:37.494 and I also discuss how you can look for 05:37.494 --> 05:39.971 any metrics related to AddToAny in 05:39.971 --> 05:43.727 DAP as well. But I'm just going to go to 05:43.727 --> 05:46.445 my DAP account to do a demo of a few 05:46.445 --> 05:49.561 things for those of you who are entirely 05:49.561 --> 05:52.359 new to DAP. The easiest way I found 05:52.359 --> 05:54.916 to access your DAP account is by going 05:54.916 --> 05:57.633 through a Chrome browser and being sure 05:57.633 --> 06:00.191 you are logged into that browser with 06:00.191 --> 06:02.667 the government email address that you 06:02.667 --> 06:04.986 provided to DAP. And once you have 06:04.986 --> 06:07.623 logged into your Chrome account, go to 06:07.623 --> 06:09.701 analytics.google.com. 06:09.701 --> 06:13.058 It'll automatically open to the DAP 06:13.058 --> 06:15.455 homepage as you see here. Now, if you 06:15.455 --> 06:17.453 want to find simple metrics for your 06:17.453 --> 06:20.249 site, let's say like the total users 06:20.249 --> 06:24.726 metric, which is the total number of 06:24.726 --> 06:27.283 unique users, you would begin by 06:27.283 --> 06:31.599 making sure you're in your appropriate 06:31.599 --> 06:36.233 sub-property. DAP has updated a sub-property 06:36.233 --> 06:38.711 structure. It is breaking the DoD 06:38.711 --> 06:40.390 sub-properties further down to major 06:40.390 --> 06:43.586 agencies 06:43.586 --> 06:45.984 and services. So for instance, if you 06:45.984 --> 06:49.820 are a Navy site, then you'll want to 06:49.820 --> 06:52.776 start in the Navy DoD Navy sub-property. 06:52.776 --> 06:54.695 And in my case, I'm just going to start 06:54.695 --> 06:58.451 in the 06:58.451 --> 07:01.448 DoD sub-property and go through my 07:01.448 --> 07:02.148 example. 07:02.148 --> 07:06.683 Now, this is the homepage for the DoD 07:06.683 --> 07:09.001 sub-property. To get to the reports 07:09.001 --> 07:12.277 section, you would start on the left-hand 07:12.277 --> 07:14.915 nav and select the reports icon 07:14.915 --> 07:18.030 and it will open the secondary 07:18.030 --> 07:21.708 navigation for DAP custom reports 07:21.708 --> 07:23.785 and standard reports. For user 07:23.785 --> 07:27.062 related metrics, I suggest starting with 07:27.062 --> 07:29.299 the user detailed reports. 07:29.299 --> 07:31.137 And for the total users metric, you 07:31.137 --> 07:33.295 can easily find those in either of the 07:33.295 --> 07:34.814 traffic reports. 07:34.814 --> 07:38.091 And I'm going to start with the second 07:38.091 --> 07:43.206 one. Now you'll see in this table the 07:43.206 --> 07:46.322 total users metric and a quick and 07:46.322 --> 07:48.960 simple way to isolate this metric for 07:48.960 --> 07:51.198 just your site you can utilize this 07:51.198 --> 07:53.675 search field above the table and I'm 07:53.675 --> 07:55.753 going to enter in a site I know it's in 07:55.753 --> 07:58.709 this list 07:58.709 --> 08:01.106 travel.dod.mil 08:01.106 --> 08:03.905 and now the total users metric is only 08:03.905 --> 08:06.462 reflecting the total users for the 08:06.462 --> 08:10.137 travel.dod.mil's site and you can 08:10.137 --> 08:13.735 see the top number is the overall number 08:13.735 --> 08:17.171 for this particular time frame. For more 08:17.171 --> 08:20.767 complicated questions like finding Add- 08:20.767 --> 08:23.803 ToAny metrics on your site, the best 08:23.803 --> 08:27.400 place to start is an exploration report 08:27.400 --> 08:29.558 or otherwise known as a custom report. 08:29.558 --> 08:34.473 And to get to that section, you will go 08:34.473 --> 08:35.173 to this explore icon on the left nav. 08:35.631 --> 08:41.066 And you can begin with a blank report or 08:41.066 --> 08:44.183 any of these pre-filled template. I 08:44.183 --> 08:47.460 am going to start with one of the 08:47.460 --> 08:50.657 pre-filled reports that was started as a 08:50.657 --> 08:53.374 blank report and discuss some of the 08:53.374 --> 08:56.171 essential steps involved in the 08:56.171 --> 08:59.688 interest of time. 08:59.688 --> 09:03.604 So this report I started to make for 09:03.604 --> 09:06.561 finding AddToAny metrics. A few 09:06.561 --> 09:09.118 things to note: exploration reports 09:09.118 --> 09:11.915 are broken into three three major 09:11.915 --> 09:14.872 categories. So you have your variables 09:14.872 --> 09:17.190 which contains your exploration name, 09:17.190 --> 09:19.667 date, segments if you choose to 09:19.667 --> 09:21.985 create segments, dimensions and metrics. 09:21.985 --> 09:24.701 The essential content is the dimensions 09:24.701 --> 09:26.699 and metrics which must be added to the 09:26.699 --> 09:29.977 settings column 09:29.977 --> 09:32.693 in the center which will then create 09:32.693 --> 09:36.450 a data visualization on the canvas which 09:36.450 --> 09:38.927 is on the rightmost column. So for 09:38.927 --> 09:41.405 beginning my add to any metrics I have 09:41.405 --> 09:45.001 some of the essential dimensions already 09:45.001 --> 09:47.559 in metric for event count. I do need 09:47.559 --> 09:51.475 one more dimension, however. And so to 09:51.475 --> 09:53.232 add that, I just click this plus icon. 09:53.232 --> 09:58.028 And I'm going to search for that final 09:58.028 --> 10:00.026 dimension called shared via. 10:00.026 --> 10:02.743 Now, this will tell me the method 10:02.743 --> 10:07.538 employed when the user clicks the AddTo- 10:07.538 --> 10:10.815 any icon on the page. Um, in order to 10:10.815 --> 10:12.414 get these metrics to appear or these 10:12.414 --> 10:14.331 dimensions and metrics to appear on the 10:14.331 --> 10:19.127 settings column, you can see I already 10:19.127 --> 10:22.004 have some listed, I just need to double 10:22.004 --> 10:24.241 click on shared via to add that last 10:24.241 --> 10:27.039 dimension and it will automatically 10:27.039 --> 10:29.356 appear in the rows section. I could 10:29.356 --> 10:31.753 have dragged and dropped, but this was a 10:31.753 --> 10:34.471 quicker method to 10:34.471 --> 10:36.469 achieve my goal. Now while that's 10:36.469 --> 10:38.946 generating I do need to add an 10:38.946 --> 10:41.344 additional filter. You do see I already 10:41.344 --> 10:43.741 have the filter for the hostname 10:43.741 --> 10:46.379 travel.dod.mil. 10:46.379 --> 10:48.377 So I do need to add a filter for the 10:48.377 --> 10:50.215 event name. 10:50.215 --> 10:53.651 And to do that I'm just going to click 10:53.651 --> 10:56.369 this button for drop or select 10:56.369 --> 10:58.605 dimension or metric and select event 10:58.605 --> 11:00.045 name. 11:00.045 --> 11:02.522 And I'm going to use the match type 11:02.522 --> 11:06.518 exactly matches because I'm going to 11:06.518 --> 11:09.555 pull a custom dimension created by DAP 11:09.555 --> 11:12.591 particularly for AddToAny and it's 11:12.591 --> 11:16.029 called share 11:16.029 --> 11:17.547 and then apply. 11:17.547 --> 11:20.025 And these steps I'm going through are 11:20.025 --> 11:23.781 also discussed in the QRG I just shared 11:23.781 --> 11:26.257 with you. So now based on the 11:26.257 --> 11:28.896 dimensions I selected as well as the 11:28.896 --> 11:31.053 metric I can see for the 11:31.053 --> 11:33.850 travel.dod.mil the 11:33.850 --> 11:36.887 particular page that was shared via Add- 11:36.887 --> 11:40.084 ToAny and the method employed which in 11:40.084 --> 11:44.160 these top cases were email, scroll 11:44.160 --> 11:46.957 down, there's blue sky mastodon etc and I 11:46.957 --> 11:51.273 can see how many times the user shared 11:51.273 --> 11:53.990 using these particular methods 11:53.990 --> 11:57.665 now you may also want to use exploration 11:57.665 --> 11:59.584 to answer a very specific question 11:59.584 --> 12:02.861 for instance you may want to track link 12:02.861 --> 12:05.258 clicks on a particular page. Um, I'm 12:05.258 --> 12:09.333 going to go to the travel.dod.mil 12:09.333 --> 12:11.252 site and find an example there. 12:11.252 --> 12:12.931 Now, you see this page has a lot of 12:12.931 --> 12:15.488 different link clicks. So, if you're 12:15.488 --> 12:18.045 interested in which are generating the 12:18.045 --> 12:20.762 most traffic, for instance, you 12:20.762 --> 12:22.760 might want to know if these less 12:22.760 --> 12:25.876 prominent links are getting any 12:25.876 --> 12:28.435 attention. And you can search for the 12:28.435 --> 12:32.031 link text related to this particular 12:32.031 --> 12:36.027 link. If you scroll or hover over one of 12:36.027 --> 12:38.265 the links, you'll see in the bottom 12:38.265 --> 12:40.822 left-hand corner the actual link 12:40.822 --> 12:43.299 text for that link. 12:43.299 --> 12:44.898 And you could use that to look for any 12:44.898 --> 12:47.695 clicks related to that link on this 12:47.695 --> 12:49.852 particular page. So to share with you 12:49.852 --> 12:52.091 how to do that, I'm going to return to 12:52.091 --> 12:57.284 my existing exploration I've been 12:57.284 --> 13:02.001 building and do a few modifications. 13:02.001 --> 13:05.197 So I'll need to remove the specific 13:05.197 --> 13:08.554 dimensions related to the AddTo- 13:08.554 --> 13:10.872 any such as shared via an event name 13:10.872 --> 13:12.469 and also remove the filter for event 13:12.469 --> 13:15.826 name 13:15.826 --> 13:17.345 and I need to add a dimension for 13:17.345 --> 13:20.382 link 13:20.382 --> 13:22.779 text. They'll search for, for link and 13:22.779 --> 13:25.417 you can see there are several custom 13:25.417 --> 13:27.335 dimensions available where you can 13:27.335 --> 13:31.171 search for particular links. So if you 13:31.171 --> 13:33.008 know the link class, domain, ID but in 13:33.008 --> 13:34.927 this case I'm just going to look for the 13:34.927 --> 13:38.284 link text. I could also look for the 13:38.284 --> 13:41.081 whole URL but this is easier. I don't 13:41.081 --> 13:42.839 have to type out the whole URL. So I'll 13:42.839 --> 13:45.795 confirm 13:45.795 --> 13:48.992 and I'm going to add this to the 13:48.992 --> 13:52.749 settings column. Um, while that's 13:52.749 --> 13:55.386 generating, I'm going to add a filter 13:55.386 --> 13:57.064 for the link text for that link I 13:57.064 --> 13:59.302 highlighted. 13:59.302 --> 14:01.620 So, I'm going select link text from my 14:01.620 --> 14:03.698 list of options 14:03.698 --> 14:07.134 exactly matches 14:07.134 --> 14:11.209 and that link was JTR 14:11.209 --> 14:14.007 and I could search for that and select. 14:14.007 --> 14:16.084 All right. So now you see the number 14:16.084 --> 14:19.601 of times that particular link was 14:19.601 --> 14:22.398 clicked on the homepage and you can also 14:22.398 --> 14:25.995 see from the list of other pages where 14:25.995 --> 14:28.792 that link was also clicked. But you can 14:28.792 --> 14:30.870 infer from the fact that this is the 14:30.870 --> 14:33.827 most amount of clicks that the homepage 14:33.827 --> 14:36.225 is the most popular location for this 14:36.225 --> 14:37.903 particular link as well as the fact that 14:37.903 --> 14:39.981 it's under the search bar seems to 14:39.981 --> 14:41.738 attract attention. So this gives you an 14:41.738 --> 14:43.577 indication that you definitely have the 14:43.577 --> 14:47.014 right page configuration to get 14:47.014 --> 14:49.251 information or get users into or 14:49.251 --> 14:53.166 allowing them to find this particular 14:53.166 --> 14:56.283 link. So that concludes how to use 14:56.283 --> 14:58.682 DAP for answering some questions related 14:58.682 --> 15:02.518 to your site or finding some insights 15:02.518 --> 15:06.033 into your, your actual site. I will go to 15:06.033 --> 15:08.751 my example for a AFPIMS to share with you 15:08.751 --> 15:11.148 how you can get to your, your site 15:11.148 --> 15:13.546 data. Okay. Well, that's going to take a 15:13.546 --> 15:16.263 minute to generate. So, I am going to 15:16.263 --> 15:18.501 just skip this step and go to the final 15:18.501 --> 15:21.378 page. 15:21.378 --> 15:24.495 So, when you are in the homepage, 15:24.495 --> 15:28.971 you would normally go to the left-hand 15:28.971 --> 15:32.246 nav to see your manage gear icon and 15:32.246 --> 15:35.524 then go to your, your manage link for 15:35.524 --> 15:37.522 site data. Um, and once you hit this 15:37.522 --> 15:40.399 site data button, you'll go to your site 15:40.399 --> 15:42.397 information tab. 15:42.397 --> 15:46.153 And the QRG 15:46.153 --> 15:49.270 also explains these steps, the 15:49.270 --> 15:51.028 pulling key metrics QRG, that is in my 15:51.028 --> 15:53.984 powerpoint and that link can be dropped in 15:53.984 --> 15:55.743 chat by my, my colleague. 15:55.743 --> 15:58.940 So once you're under site information 15:58.940 --> 16:01.897 tab, you see that the this is a new 16:01.897 --> 16:05.254 section that now gives you insight into 16:05.254 --> 16:07.731 your page metrics such as the 16:07.731 --> 16:11.328 total pages you have and the ones that 16:11.328 --> 16:14.204 are public and private as well as the 16:14.204 --> 16:15.962 storage size for various files and 16:15.962 --> 16:18.920 information on your database. So you can 16:18.920 --> 16:20.837 see the total size of the content on 16:20.837 --> 16:23.075 your site through this new site 16:23.075 --> 16:26.831 information section. 16:26.831 --> 16:30.668 So this concludes the demo portion. I am 16:30.668 --> 16:33.705 going to switch back to the PowerPoint 16:33.705 --> 16:36.901 and close us out and then get into the 16:36.901 --> 16:40.177 question and answer session. So these 16:40.177 --> 16:42.416 are links to the resources that 16:42.416 --> 16:44.414 were highlighted during the discussion. 16:44.414 --> 16:46.730 My colleague is going to drop this full 16:46.730 --> 16:51.447 library link in the chat so you don't 16:51.447 --> 16:54.722 have to copy this. And just to note the 16:54.722 --> 16:56.961 links that for are for the DAU site. If 16:56.961 --> 17:00.716 you have not accessed that before, you 17:00.716 --> 17:03.274 will need to go to the saar.dau.edu 17:03.274 --> 17:08.110 to obtain a SAAR form which will 17:08.110 --> 17:08.810 eventually give you access to this site. 17:08.810 --> 17:15.662 Um, for a quick recap, I gave you a 17:15.662 --> 17:18.138 high-level overview of DAP and shared 17:18.138 --> 17:20.616 some new foundational resources for 17:20.616 --> 17:22.774 getting you started in DAP, and 17:22.774 --> 17:25.092 demonstrated some basic steps to pull 17:25.092 --> 17:28.209 metrics for your site, from the DAP 17:28.209 --> 17:31.086 reports and DAP reports section or DAP 17:31.086 --> 17:33.164 exploration section and also 17:33.164 --> 17:37.200 demonstrated, the steps to find the 17:37.200 --> 17:39.200 site metrics in AFPIMS.