WEBVTT 00:07.860 --> 00:09.749 You should have already completed 00:09.749 --> 00:11.693 signing into the digital analytics 00:11.693 --> 00:13.970 program known as DAP . Once you have 00:13.970 --> 00:16.081 associated your government email with 00:16.081 --> 00:18.026 DAP you will have access to google 00:18.026 --> 00:19.026 analytics . 00:22.340 --> 00:24.340 This is the landing page for google 00:24.340 --> 00:27.770 analytics . First thing you will want 00:27.770 --> 00:29.937 to do is to check to see if you are in 00:29.937 --> 00:33.520 the correct agency profile . Using the 00:33.520 --> 00:36.290 drop down menu , choose the government 00:36.290 --> 00:39.040 wide account . Then in the properties 00:39.040 --> 00:41.300 in apps column choose government wide 00:41.300 --> 00:43.356 account property one which will open 00:43.356 --> 00:45.133 the views of all the government 00:45.133 --> 00:49.010 agencies . Now scroll down until 00:49.010 --> 00:51.730 you see D . O . D . Agency profile and 00:51.730 --> 00:54.930 click this will bring up all the 00:54.930 --> 00:57.263 analytical properties for all D . O . D . 00:57.263 --> 00:59.750 Agencies . First there are a few terms 00:59.750 --> 01:01.917 that you should be familiar with . The 01:01.917 --> 01:04.790 term users references the user's metric 01:04.820 --> 01:06.820 which indicates the total number of 01:06.820 --> 01:08.764 unique visitors who have viewed or 01:08.764 --> 01:11.430 interacted with your website . The term 01:11.430 --> 01:13.180 session references a group of 01:13.190 --> 01:15.246 interactions that take place on your 01:15.246 --> 01:17.190 website . Within a given timeframe 01:18.480 --> 01:20.591 bounce rate is when a user lands on a 01:20.591 --> 01:22.813 page of your website and then leaves it 01:22.813 --> 01:25.036 without browsing any further . The user 01:25.036 --> 01:27.202 is said to have bounced bounce rate is 01:27.202 --> 01:29.424 the percentage of users who bounce from 01:29.424 --> 01:32.130 your website . Average session duration 01:32.130 --> 01:34.320 is calculated as the total duration of 01:34.320 --> 01:36.580 all sessions in seconds divided by the 01:36.580 --> 01:39.850 number of sessions percent of new 01:39.850 --> 01:41.794 sessions is just the percentage of 01:41.794 --> 01:43.906 sessions generated by new visitors on 01:43.906 --> 01:47.170 your website . Other important terms 01:47.170 --> 01:50.000 are a page view is simply defined as a 01:50.000 --> 01:52.000 view of a page on your site that is 01:52.000 --> 01:53.833 being tracked by the analytics , 01:53.833 --> 01:57.100 tracking code pages , procession is the 01:57.100 --> 01:59.100 number of pages that your users are 01:59.100 --> 02:00.933 visiting on average procession , 02:02.290 --> 02:04.512 intelligence , events , monitors , your 02:04.512 --> 02:06.123 websites , traffic to detect 02:06.123 --> 02:08.290 significant statistical variations and 02:08.290 --> 02:10.457 generates alerts when those variations 02:10.457 --> 02:13.040 occur . This area gives you a quick 02:13.040 --> 02:15.096 space to grab statistics such as the 02:15.096 --> 02:17.151 basic performance of your site , how 02:17.151 --> 02:19.262 many users visited last week and what 02:19.262 --> 02:21.318 was your best day of the week ? Take 02:21.318 --> 02:23.429 time to explore in this area for some 02:23.429 --> 02:25.540 interesting information and options . 02:25.540 --> 02:27.596 Let's take a look at the left menu . 02:28.310 --> 02:30.532 The customization tab will allow you to 02:30.532 --> 02:32.754 set up your dashboard so that each time 02:32.754 --> 02:34.810 you open google analytics , you will 02:34.810 --> 02:37.420 see the data you want . Dashboards are 02:37.420 --> 02:39.531 a collection of widgets that give you 02:39.531 --> 02:41.698 an overview of the reports and metrics 02:41.698 --> 02:44.340 you care about most . You can create 02:44.340 --> 02:46.451 shortcuts that remember your settings 02:46.451 --> 02:48.396 so you don't have to reconfigure a 02:48.396 --> 02:50.673 report each time you open it . However , 02:50.673 --> 02:52.896 that is beyond the scope of this review 02:52.896 --> 02:55.007 that you can find additional training 02:55.007 --> 02:57.370 online . As you can see . The home page 02:57.370 --> 02:59.592 gives you considerable data . The other 02:59.592 --> 03:01.592 tabs in the left menu will help you 03:01.592 --> 03:03.703 develop reports that are important to 03:03.703 --> 03:06.250 your site management , real time 03:06.250 --> 03:08.250 reports , the activity happening on 03:08.250 --> 03:11.250 your website . Right now , the overview 03:11.250 --> 03:13.470 tab page displays how many users are 03:13.480 --> 03:15.647 active on your site in real time where 03:15.647 --> 03:17.758 they're from and which pages they are 03:17.758 --> 03:20.780 browsing the other sub tabs provide 03:20.780 --> 03:22.669 information about the locations , 03:22.669 --> 03:24.920 traffic sources , content events and 03:24.920 --> 03:28.160 conversions all in real time . The next 03:28.160 --> 03:30.420 menu item is the audience report which 03:30.420 --> 03:32.476 gives you a detailed analysis of the 03:32.476 --> 03:35.550 users visiting your website . The 03:35.550 --> 03:37.439 overview tab gives you an overall 03:37.439 --> 03:39.606 picture of your website's audience and 03:39.606 --> 03:42.790 their activity . The demographic tab 03:42.790 --> 03:44.846 shows you the age and gender of your 03:44.846 --> 03:45.846 audience . 03:49.480 --> 03:51.702 The interest tab shows you the dominant 03:51.702 --> 03:53.924 interests of most of your users such as 03:53.924 --> 03:55.591 technology , T . V . Movies , 03:55.591 --> 03:57.702 photography , news and more . It also 03:57.702 --> 03:59.869 shows you their in market behavior and 03:59.869 --> 04:01.536 purchase intent segregated by 04:01.536 --> 04:03.869 categories such as consumer electronics , 04:03.869 --> 04:07.660 travel and more . The geo tab 04:07.660 --> 04:09.827 shows you the language and location of 04:09.827 --> 04:13.510 the users . The 04:13.510 --> 04:15.677 behavior tap shows you the behavior of 04:15.677 --> 04:17.288 your audience based on their 04:17.288 --> 04:19.343 interaction with you . Sites such as 04:19.343 --> 04:21.454 new versus returning users engagement 04:21.454 --> 04:24.940 and more . The technology tab shows you 04:24.940 --> 04:27.107 the browser , OS and network that your 04:27.107 --> 04:29.500 users are using to access your website . 04:31.670 --> 04:33.892 The mobile tab shows from which type of 04:33.892 --> 04:35.726 device your website is viewed or 04:35.726 --> 04:39.530 searched the custom tab to collect and 04:39.540 --> 04:41.820 analyze data that analytics doesn't 04:41.830 --> 04:43.250 automatically track 04:45.260 --> 04:47.260 benchmarking , compares your site's 04:47.260 --> 04:49.316 performance to previous results into 04:49.316 --> 04:53.210 your industry's average user flow tab 04:53.210 --> 04:55.432 visually displays where users come from 04:55.432 --> 04:57.210 and how and to what extent they 04:57.210 --> 04:58.821 interact with your website . 05:02.900 --> 05:05.067 Let's look at the acquisition report . 05:05.067 --> 05:08.440 Drop down menu . The acquisitions 05:08.440 --> 05:10.662 report gives you a detailed overview of 05:10.662 --> 05:12.829 where your traffic is originating from 05:12.829 --> 05:14.773 his organic search , direct social 05:14.773 --> 05:17.540 referral or email using the tabs inside 05:17.540 --> 05:19.596 the acquisition report , you can dig 05:19.596 --> 05:21.540 deeper into the individual traffic 05:21.540 --> 05:23.762 sources and view them by channel source 05:23.762 --> 05:27.510 and medium and more under google 05:27.510 --> 05:31.050 ads . We see campaigns if you have one , 05:31.060 --> 05:33.116 you can link your adwords account to 05:33.116 --> 05:35.227 google analytics from the admin panel 05:35.227 --> 05:37.116 and monitor all the activity from 05:37.116 --> 05:40.560 within the acquisition report . The 05:40.560 --> 05:42.671 search console tab shows the keywords 05:42.671 --> 05:44.671 or queries that users search for so 05:44.671 --> 05:46.838 that they land on your web pages , top 05:46.838 --> 05:50.720 country and devices Social tab 05:50.720 --> 05:52.664 displays the traffic coming in via 05:52.664 --> 05:54.609 social networks such as facebook , 05:54.609 --> 05:56.276 twitter , Reddit and others . 06:00.180 --> 06:02.124 The next menu item is the behavior 06:02.124 --> 06:05.800 report . The behavior report captures 06:05.800 --> 06:07.911 and displays what visitors do on your 06:07.911 --> 06:10.133 website . The pages they visit and what 06:10.133 --> 06:12.411 actions they take while on those pages . 06:13.320 --> 06:15.376 The overview shows you how many page 06:15.376 --> 06:17.153 views your site received in the 06:17.153 --> 06:19.153 selected time range with some other 06:19.153 --> 06:22.940 metrics , behavior flow shows the paths 06:22.940 --> 06:25.240 users commonly take while navigating 06:25.240 --> 06:27.580 your site from the first page they land 06:27.580 --> 06:29.280 onto the page they exit from 06:32.440 --> 06:34.273 site . Content shows you the top 06:34.273 --> 06:36.273 performing content on your site , a 06:36.273 --> 06:38.440 folder view of the content categorized 06:38.440 --> 06:40.607 by page view and the top landing pages 06:40.607 --> 06:44.370 and exit pages . Site speed 06:44.370 --> 06:46.537 displays crucial reports that may help 06:46.537 --> 06:48.592 you identify any specific pages that 06:48.592 --> 06:50.592 are slowing down your site or other 06:50.592 --> 06:52.592 bottlenecks . You may be unaware of 06:54.450 --> 06:56.283 site search displays the overall 06:56.283 --> 06:58.506 metrics for visitors who use the search 06:58.506 --> 07:00.506 box on your website but you need to 07:00.506 --> 07:04.150 configure it once events allow you to 07:04.150 --> 07:06.039 track specific actions that users 07:06.039 --> 07:08.180 perform on your website slash such as 07:08.180 --> 07:09.990 clicking on an external link or 07:09.990 --> 07:12.190 downloading a file or adding a product 07:12.200 --> 07:15.970 to cart . Publisher shows your 07:15.980 --> 07:17.980 adsense publisher data right within 07:17.980 --> 07:21.930 analytics experiments help 07:21.930 --> 07:23.930 you to conduct A . B testing to see 07:23.930 --> 07:26.041 which landing page variations perform 07:26.041 --> 07:28.152 best at meeting your conversion goals 07:28.290 --> 07:30.512 in page analytics , lets you bring page 07:30.512 --> 07:32.623 stats to the front end of the website 07:32.623 --> 07:34.679 and even overlay data and individual 07:34.679 --> 07:36.679 links you need but you will need to 07:36.679 --> 07:38.679 install a chrome plug in for this . 07:42.330 --> 07:44.680 Now let's look at the conversions tab 07:46.130 --> 07:48.310 in analytics conversions simply mean a 07:48.310 --> 07:50.532 certain action taken by the user that's 07:50.532 --> 07:52.366 important to your business . For 07:52.366 --> 07:54.588 instance , the completion of a purchase 07:55.940 --> 07:58.051 goals help you create and track micro 07:58.051 --> 08:01.760 and macro conversions . E 08:01.760 --> 08:03.760 commerce is a report that helps you 08:03.760 --> 08:05.871 analyze the purchase activity on your 08:05.871 --> 08:07.982 site or app . You can see product and 08:07.982 --> 08:10.204 transaction information , average order 08:10.204 --> 08:12.260 value , e commerce conversion rate , 08:12.260 --> 08:16.240 time to purchase and other data . Multi 08:16.240 --> 08:18.073 channel funnels , shows how your 08:18.073 --> 08:19.990 marketing channels , e sources of 08:19.990 --> 08:22.101 traffic to your website work together 08:22.101 --> 08:25.770 to create sales and conversions drop to 08:25.770 --> 08:27.881 the link below attribution allows you 08:27.881 --> 08:29.560 to assign credit for sales or 08:29.560 --> 08:31.282 conversions to touch points in 08:31.282 --> 08:33.360 conversion paths . Note that using 08:33.360 --> 08:35.570 attribution will open a new tab . 08:38.730 --> 08:40.841 That is a quick overview of the menus 08:40.841 --> 08:43.170 in some important terms . Now let's 08:43.170 --> 08:45.170 take a quick drill down , look at a 08:45.170 --> 08:48.250 specific website , let's say . We want 08:48.250 --> 08:52.080 to look at the Air Force Main page 1st . 08:52.080 --> 08:55.700 Let's go to the behaviour report then 08:55.700 --> 08:58.100 to the site content . Drop down menu 08:58.110 --> 09:00.850 and then click all pages . Note that 09:00.850 --> 09:03.510 the default is the entire D O D profile . 09:03.690 --> 09:05.746 Also note that we can easily compare 09:05.746 --> 09:07.960 page views and other data to other 09:07.960 --> 09:09.150 sites at a glance . 09:13.370 --> 09:15.592 However , let's say we only want to see 09:15.592 --> 09:17.740 the Air Force . There are a couple 09:17.750 --> 09:20.400 options here . First we can scroll 09:20.400 --> 09:22.400 through the over half million pages 09:22.400 --> 09:25.540 available or take the easy way out and 09:25.540 --> 09:27.707 search for pages that contain a F . In 09:27.707 --> 09:30.950 their titles just below the graph is a 09:30.950 --> 09:33.560 search box type in A . F . And hit 09:33.560 --> 09:34.170 return . 09:37.470 --> 09:39.730 All pages that contain a F will now 09:39.730 --> 09:42.910 display note And that there are still 09:42.910 --> 09:45.840 nearly 200,000 pages because we used a 09:45.850 --> 09:49.150 very broad search term , the more 09:49.150 --> 09:51.206 distinct the search turned the fewer 09:51.206 --> 09:54.180 hits we will have since we were looking 09:54.180 --> 09:56.370 for the Air Force Main page we can see 09:56.370 --> 09:57.926 it in in the first column , 10:00.710 --> 10:04.550 click on af dot mil . Now we see the 10:04.550 --> 10:08.400 report just for af dot mil by 10:08.400 --> 10:10.720 clicking on the icons above the graph 10:11.030 --> 10:13.680 we can look at the data by the day a 10:13.680 --> 10:16.850 week , four months . 10:18.900 --> 10:21.011 You can also change the chart style . 10:22.250 --> 10:24.361 If we click on the navigation summary 10:24.361 --> 10:26.694 we see more details about the main page . 10:28.920 --> 10:31.031 The default is page views but you can 10:31.031 --> 10:33.510 select a different metric to view by 10:33.510 --> 10:35.677 clicking on the select a metric . Drop 10:35.677 --> 10:37.899 down menu and choosing your metric from 10:37.899 --> 10:40.010 the list scrolling down allows you to 10:40.010 --> 10:42.210 see more data on individual pages on 10:42.210 --> 10:44.710 the af dot mil page . The default 10:44.710 --> 10:46.877 number is 10 , but you can change that 10:46.877 --> 10:48.710 by clicking on the show rose and 10:48.710 --> 10:50.377 choosing a different number . 10:53.930 --> 10:56.041 This was just a quick overview to get 10:56.041 --> 10:58.319 you started on your analytical journey . 10:58.790 --> 11:00.734 There is a plethora of material to 11:00.734 --> 11:02.512 learn so much more about google 11:02.512 --> 11:04.568 analytics and how much it can do for 11:04.568 --> 11:06.370 your mission . Just google it .