WEBVTT 00:03.610 --> 00:06.970 Good afternoon . So thank you for 00:06.970 --> 00:08.748 joining us for the contemporary 00:08.748 --> 00:11.370 military forum titled in a war for 00:11.370 --> 00:13.590 talent , recruiting , retention and 00:13.590 --> 00:16.130 opportunity . I'm pam swan , the vice 00:16.130 --> 00:18.130 president of military relations and 00:18.130 --> 00:20.019 business development for veterans 00:20.019 --> 00:22.186 United Home loans . Veterans United is 00:22.186 --> 00:24.241 an A U . S . A . Star sponsor and is 00:24.241 --> 00:25.908 very proud to be part of this 00:25.908 --> 00:28.220 professional development forum As the 00:28.220 --> 00:30.442 leading v . A . purchase lender . It is 00:30.442 --> 00:32.498 vitally important to us to work with 00:32.498 --> 00:34.664 like minded organizations that support 00:34.670 --> 00:36.781 and protect our service members , our 00:36.781 --> 00:39.760 veterans and their quality of life and 00:39.760 --> 00:41.940 veteran benefits . Veterans United 00:41.940 --> 00:44.380 provides itself prides itself on 00:44.390 --> 00:46.501 educating our men and women that have 00:46.501 --> 00:48.680 served this great nation and helping 00:48.680 --> 00:50.847 them with their earned benefits . This 00:50.847 --> 00:52.958 is large part as to why we also carry 00:52.958 --> 00:55.124 the highest satisfaction rating in the 00:55.124 --> 00:57.430 mortgage industry today , which is 97% . 00:58.160 --> 01:00.160 I am a little biased as a soldier's 01:00.160 --> 01:03.620 wife but this conference is my favorite . 01:03.630 --> 01:06.610 That is why we chose a USA this year to 01:06.610 --> 01:09.440 announce our new campaign hashtag 01:09.450 --> 01:11.900 thanks to veterans . You will notice 01:11.900 --> 01:14.122 that between now and Veterans Day , our 01:14.122 --> 01:16.067 company with along with two of our 01:16.067 --> 01:18.460 former star majors of the army Kenneth 01:18.460 --> 01:20.571 Preston and Daniel daily . We will be 01:20.571 --> 01:22.627 traveling coast to coast across this 01:22.627 --> 01:24.740 nation , starting tomorrow , helping 01:24.740 --> 01:27.420 veterans make their community stronger 01:27.420 --> 01:29.430 shoulder to shoulder , giving our 01:29.430 --> 01:31.597 veterans that passion that they miss . 01:31.597 --> 01:34.060 After leaving service , we are very 01:34.060 --> 01:36.400 proud to announce this at a U . S . A . 01:36.410 --> 01:38.466 And we hope that you get a chance to 01:38.466 --> 01:41.880 view our RV that we have up on holly 01:41.890 --> 01:44.160 and when this event stops if you would 01:44.160 --> 01:47.480 like to run down to 18 18 03 we have 01:47.490 --> 01:49.550 actor , comedian rob Riggle doing a 01:49.550 --> 01:51.772 meet and greet . So we hope you stop by 01:51.772 --> 01:54.180 18 03 and meet rob before he ends his 01:54.180 --> 01:56.420 meet and greet . We appreciate what the 01:56.420 --> 01:58.642 Association United States Army does for 01:58.642 --> 02:00.700 the Army . The Total Army through 02:00.700 --> 02:03.070 educating , informing and connecting as 02:03.070 --> 02:05.237 we see right here at a U . S . A . U . 02:05.237 --> 02:07.403 S . A . S . Annual meeting . Thank you 02:07.403 --> 02:09.570 for being part of this program . Now I 02:09.570 --> 02:11.348 will turn the floor over to the 02:11.348 --> 02:13.292 President of the Women in Military 02:13.292 --> 02:14.959 Service and american Memorial 02:14.959 --> 02:17.220 Foundation . One of a U . S . A . Is 02:17.220 --> 02:19.220 distinguished distinguished senior 02:19.220 --> 02:21.220 fellows and I'd like to say also my 02:21.220 --> 02:23.600 friend Chief warrant Officer five 02:23.600 --> 02:25.250 retired Phyllis Wilson , 02:32.470 --> 02:34.526 thank you pam And for anybody that's 02:34.526 --> 02:36.692 standing in the back from where I'm up 02:36.692 --> 02:38.914 here , there are lots of open seats and 02:38.914 --> 02:41.137 this is a two hour panel . So please if 02:41.137 --> 02:43.137 you're looking for a place to sit , 02:43.137 --> 02:45.900 take take that opportunity . Yes . The 02:45.900 --> 02:48.011 Association of the United States Army 02:48.011 --> 02:50.220 is proud to provide forums like this 02:50.220 --> 02:52.690 one throughout the year that broaden 02:52.690 --> 02:54.770 the knowledge base on army 02:54.770 --> 02:57.110 professionals and those who support our 02:57.110 --> 03:00.080 army A U . S . A . Will amplify the U . 03:00.080 --> 03:02.370 S . Army's narrative to audiences 03:02.380 --> 03:05.300 inside the army and helped to further 03:05.300 --> 03:07.820 the association's mission to be the 03:07.820 --> 03:10.950 voice for the army , Support for the 03:10.950 --> 03:13.990 soldier . Of course we cannot do this 03:13.990 --> 03:17.960 alone . A USA relies on its members to 03:17.960 --> 03:20.620 help tell the army story and to support 03:20.630 --> 03:23.760 our soldiers and their families . A 03:23.760 --> 03:26.090 strong membership base is vitally 03:26.090 --> 03:28.760 important for our advocacy , advocacy 03:28.760 --> 03:32.530 efforts on in Congress , the pentagon 03:32.540 --> 03:36.230 and the defense industrial base and to 03:36.230 --> 03:38.350 the public in communities across the 03:38.350 --> 03:40.620 country through a U . S . A . S . 03:40.630 --> 03:44.440 122 chapters within the United 03:44.440 --> 03:47.500 States and eight countries overseas . 03:47.510 --> 03:50.170 If you are an A . U . S . A member , 03:50.180 --> 03:53.640 thank you . And for those of you army 03:53.640 --> 03:56.530 professionals who are not yet members 03:56.540 --> 03:58.840 of your professional association , we 03:58.840 --> 04:01.360 encourage you to join a U . S . A . By 04:01.360 --> 04:03.430 visiting the membership booth number 04:03.430 --> 04:07.230 307 in exhibit hall A or you can sign 04:07.230 --> 04:10.530 up online at a U S A dot org slash 04:10.530 --> 04:13.620 membership . Now , it's my distinct 04:13.630 --> 04:15.750 honor to introduce to you our first 04:15.750 --> 04:17.750 speaker , the Chief of Staff of the 04:17.750 --> 04:20.170 Army . General James C . McConville , 04:20.180 --> 04:20.820 sir . 04:26.440 --> 04:28.510 Well , thank you and thanks for 04:28.510 --> 04:30.860 inviting me to say a couple opening 04:30.860 --> 04:33.490 words and those that know me . I am 04:33.490 --> 04:36.550 very , very passionate about people in 04:36.550 --> 04:38.890 the army . Uh , and we are in a war for 04:38.890 --> 04:41.860 talent . And when when I , when I think 04:41.860 --> 04:44.120 about , you know , the army , it is 04:44.120 --> 04:46.398 people , they're our greatest strength . 04:46.398 --> 04:48.620 There are most important weapons system 04:48.620 --> 04:50.953 and every soldier , every family member , 04:50.953 --> 04:53.176 every department of the army civilian , 04:53.176 --> 04:56.660 every soldier for life matters . And as 04:56.660 --> 04:59.330 we take a look at ourselves , we're in 04:59.330 --> 05:01.430 a very challenging recruiting 05:01.430 --> 05:03.374 environment . We've , we've talked 05:03.374 --> 05:05.486 about those type of things . Um , but 05:05.486 --> 05:09.100 we have , uh , opportunities to offer 05:09.110 --> 05:11.420 young men and women unlike any other 05:11.420 --> 05:14.330 place . And so what we wanna do is make 05:14.330 --> 05:17.670 sure we're taking advantage of the 05:17.670 --> 05:20.230 talent that we have in the military . 05:20.230 --> 05:22.980 We have to retain not only soldiers but 05:22.980 --> 05:25.147 families . And so we have to be very , 05:25.147 --> 05:27.850 very aggressive about their that and we 05:27.850 --> 05:30.340 have to manage talent differently . You 05:30.340 --> 05:32.562 know , at least , you know , I , I have 05:32.562 --> 05:34.618 three kids that are millennials that 05:34.618 --> 05:36.618 serve in the army . So I get pretty 05:36.618 --> 05:38.618 candid feedback on , you know , how 05:38.618 --> 05:40.784 well we're doing . Um , but you know , 05:40.784 --> 05:42.673 they want us to compete for their 05:42.673 --> 05:44.673 talents . They want us to recognize 05:44.673 --> 05:46.840 that they're not interchangeable parts 05:46.840 --> 05:49.400 in an industrial age system . And , and 05:49.400 --> 05:52.230 I believe , uh , the young people today , 05:52.230 --> 05:55.140 they want purpose and they want us to 05:55.140 --> 05:57.251 recognize their talents and they want 05:57.251 --> 05:59.251 us to give an opportunity for , for 05:59.251 --> 06:00.973 them to grow . And the army is 06:00.973 --> 06:03.310 absolutely the right place to do that . 06:03.600 --> 06:05.822 And you know , you've got a great panel 06:05.822 --> 06:07.989 here . Uh , they , they have all walks 06:07.989 --> 06:10.267 of life . They got some great insights , 06:10.267 --> 06:12.400 but what we have to do right now . 11 06:12.400 --> 06:14.233 thing that I appreciate having a 06:14.233 --> 06:16.456 recruiting crisis near , I mean , we're 06:16.456 --> 06:18.567 calling that right now , we're coming 06:18.567 --> 06:20.678 out and saying that is , this is when 06:20.678 --> 06:22.844 you can make change , this is when you 06:22.844 --> 06:25.011 can do innovative things to change the 06:25.011 --> 06:27.178 organization for the future . If we're 06:27.178 --> 06:29.344 doing things in the personnel business 06:29.344 --> 06:33.030 that are 10 2030 or 40 years old , 06:33.290 --> 06:35.760 then you know , we're not moving 06:35.760 --> 06:38.480 forward and , and and we need to make 06:38.480 --> 06:42.300 that change and we need to go out 06:42.310 --> 06:45.650 into the civilian sector and 06:45.660 --> 06:47.740 show young men and women why they 06:47.740 --> 06:49.960 should join the United States Army . 06:49.970 --> 06:52.960 You know , right now , 83% of the young 06:52.960 --> 06:55.071 men and women that come into the army 06:55.071 --> 06:57.404 are coming from military family members . 06:57.404 --> 06:59.627 44% come from J . R . O . T . C . So we 06:59.627 --> 07:02.350 need to expose young men and women to 07:02.360 --> 07:05.420 the opportunities uh , in the military 07:05.430 --> 07:08.390 and only 23% of qualified to come in 07:08.390 --> 07:10.446 and in the secretary and I have been 07:10.446 --> 07:12.557 very clear , and and I want to remain 07:12.557 --> 07:14.279 clear . We are not gonna lower 07:14.279 --> 07:16.410 standards . To me , quality is more 07:16.420 --> 07:18.380 important than quantity . But what 07:18.380 --> 07:20.602 we're gonna do is we're gonna invest in 07:20.602 --> 07:22.602 American youth and we're gonna give 07:22.602 --> 07:24.713 them an opportunity . I think some of 07:24.713 --> 07:26.936 you are aware that we stood up a future 07:26.936 --> 07:29.158 soldier prep course at Fort Jackson and 07:29.158 --> 07:31.020 I think that maybe the way we do 07:31.020 --> 07:32.970 business in the future , we've had 07:32.970 --> 07:35.790 already had about 1000 kids um , come 07:35.790 --> 07:38.220 through that process and it gives them 07:38.220 --> 07:40.990 an opportunity to beef up their as 07:41.200 --> 07:44.480 scores uh , to get into physical 07:44.480 --> 07:46.880 condition and the initial results of 07:46.880 --> 07:49.540 very , very impressive , 75% of the 07:49.540 --> 07:51.651 kids that are coming that were barely 07:51.651 --> 07:53.429 meeting the standards are doing 07:53.429 --> 07:55.596 extremely well . The other thing I was 07:55.596 --> 07:57.651 really surprised to not only meeting 07:57.651 --> 07:57.465 the standards , some of these kids are 07:57.465 --> 07:59.465 really exceeding the standards have 07:59.465 --> 08:01.545 finally been given a structured 08:01.555 --> 08:05.105 discipline framework to learn and 08:05.105 --> 08:09.055 also to work out and 08:09.055 --> 08:11.525 they're losing 2 to 6% body fat and 08:11.525 --> 08:13.747 they're up in there , they're , they're 08:13.747 --> 08:15.858 as fat scores . And then when they're 08:15.858 --> 08:18.025 going into initial military training , 08:18.025 --> 08:19.803 as some of , you know , they're 08:19.803 --> 08:21.858 actually being moved into leadership 08:21.858 --> 08:23.914 positions , which for a lot of these 08:23.914 --> 08:23.580 young men and women , they probably 08:23.580 --> 08:26.280 haven't ever had that opportunity . So 08:26.290 --> 08:28.960 it may be the future for us and the 08:28.960 --> 08:31.016 numbers . You know , you might go to 08:31.016 --> 08:33.238 the assessment course and that may be a 08:33.238 --> 08:34.960 way we give a lot of people an 08:34.960 --> 08:37.240 opportunity to serve . And then quite 08:37.240 --> 08:39.240 frankly , if you're not fit for the 08:39.240 --> 08:40.962 military , the army is not for 08:40.962 --> 08:43.129 everybody . And , you know , it's hard 08:43.129 --> 08:45.140 to tell until you get young men and 08:45.140 --> 08:47.362 women there if it's the right thing for 08:47.362 --> 08:49.529 them . But you know , before we invest 08:49.529 --> 08:52.470 a lot of time and resources in them is 08:52.470 --> 08:54.581 we give them a chance to come and try 08:54.581 --> 08:56.526 out . So we're gonna do that . The 08:56.526 --> 08:58.637 other thing we have to do and this is 08:58.637 --> 09:00.859 for our recruiters is take advantage of 09:00.859 --> 09:03.081 the technology . You know , we're still 09:03.081 --> 09:05.410 doing a lot of things in an industrial 09:05.410 --> 09:07.466 age matter . We , our recruiters are 09:07.466 --> 09:10.000 spending too much time doing paperwork 09:10.010 --> 09:12.010 and we've got to do a better job of 09:12.010 --> 09:14.177 that . And we've got to you know we've 09:14.177 --> 09:16.730 got some systems that are coming into 09:16.730 --> 09:19.000 place . And then once we're once we 09:19.000 --> 09:21.056 have soldiers in the army we have to 09:21.056 --> 09:23.278 retain them . We're investing in them . 09:23.278 --> 09:26.610 And what we wanna do is manage them by 09:26.610 --> 09:29.110 their knowledge , skills and behavior 09:29.120 --> 09:31.500 and and even . Which is blasphemous . 09:31.500 --> 09:33.389 The army is understand what their 09:33.389 --> 09:35.611 preferences are and maybe even let them 09:35.611 --> 09:38.560 go do what they want to do if the job 09:38.570 --> 09:40.848 fits that . So we're gonna do that too . 09:40.848 --> 09:42.903 And I just talked to khaki today , I 09:42.903 --> 09:45.014 had a chance to talk to the Ceo . And 09:45.090 --> 09:47.146 it's a is coming you know and that's 09:47.146 --> 09:49.201 gonna help us you know move into the 09:49.201 --> 09:51.470 21st century when it comes to managing 09:51.470 --> 09:53.470 talent . And the thing about talent 09:53.470 --> 09:56.140 management is you know we basically 09:56.140 --> 09:58.850 manage officers and N . C . O . Is by 09:58.850 --> 10:01.017 two variables . This is their rank and 10:01.017 --> 10:03.072 this is their M . O . S . That's not 10:03.072 --> 10:05.490 the future . We need to know all their 10:05.490 --> 10:07.601 their knowledge skills and behavior . 10:07.601 --> 10:09.601 And one of the best examples . I've 10:09.601 --> 10:12.060 seen that as a young specialist medic 10:12.070 --> 10:15.860 down at the software factory who codes 10:15.860 --> 10:18.190 at the PhD level . We would never know 10:18.190 --> 10:22.080 that by um his M . O . S . Or 10:22.080 --> 10:25.360 his grade . And we have so many 10:25.370 --> 10:27.820 talented soldiers especially in the 10:27.830 --> 10:30.120 National Guard Reserve that bring 10:30.130 --> 10:32.241 incredible talents to us and we gotta 10:32.241 --> 10:34.352 be able to manage those and we got to 10:34.352 --> 10:36.574 be able to play them in that position . 10:36.574 --> 10:38.686 So I'm excited about what we're doing 10:38.686 --> 10:40.630 in talent management . We're gonna 10:40.630 --> 10:42.686 compete , we're gonna be the best at 10:42.686 --> 10:44.852 managing talent . So everyone wants to 10:44.852 --> 10:47.074 serve with us , every wants to stay and 10:47.074 --> 10:49.130 he wants to join the army and I look 10:49.130 --> 10:51.408 forward to hearing , having this panel . 10:51.408 --> 10:50.550 They're gonna give you all the answers 10:50.550 --> 10:52.717 and they're gonna tell you how to make 10:52.717 --> 10:54.328 this happen . So thank you . 11:01.020 --> 11:03.680 Thank you sir . Now I would like to 11:03.680 --> 11:06.600 introduce our panelists to you first . 11:06.610 --> 11:10.440 I'm gonna be going from your left to 11:10.440 --> 11:13.470 right . General Gary M Brito , the 11:13.470 --> 11:15.692 commanding general of the United States 11:15.692 --> 11:19.390 Army training and doctrine command Miss 11:19.390 --> 11:21.950 julie boland , the United States Chair 11:21.960 --> 11:24.900 and Ey Americas managing partner . 11:26.930 --> 11:28.986 Major General johnny K . Davis , the 11:28.986 --> 11:31.208 commanding general of the United States 11:31.208 --> 11:33.330 Army recruiting command , Miss 11:33.330 --> 11:35.740 Stephanie Miller , the deputy assistant 11:35.740 --> 11:37.750 Secretary of Defense for Military 11:37.750 --> 11:41.440 personnel policy And Dr . Bruce Orvis , 11:41.450 --> 11:44.220 senior behavioral scientist of the Rand 11:44.220 --> 11:46.760 Corporation at this time . Each of the 11:46.760 --> 11:48.920 panelists will take approximately 3-5 11:48.920 --> 11:51.087 minutes for opening remarks will start 11:51.087 --> 11:53.320 with General Brito . Hey , thank you . 11:53.320 --> 11:55.376 Chief Wilson for the opportunity and 11:55.376 --> 11:57.542 I'm sure I can probably speak for many 11:57.542 --> 11:59.764 of the panel , all of the panel members 11:59.764 --> 12:01.931 as well that we share the same passion 12:01.931 --> 12:03.987 that our chief has for the people in 12:03.987 --> 12:06.400 our army and I would argue and suggest 12:06.410 --> 12:08.740 that modernization of our talent 12:08.740 --> 12:11.170 management systems and how we manage 12:11.170 --> 12:13.003 those three important pillars of 12:13.003 --> 12:15.950 strength recruiting slashes sessions 12:15.960 --> 12:18.980 attrition and retention deserve as much 12:18.980 --> 12:21.036 focus on modernization as it does in 12:21.036 --> 12:23.258 modernizing our equipment in the army , 12:23.258 --> 12:24.924 whether it's a new tank , new 12:24.924 --> 12:27.091 helicopter , what have you and without 12:27.091 --> 12:29.202 that we really won't will continually 12:29.202 --> 12:31.369 fight this war on talent and the chief 12:31.369 --> 12:33.258 mention mint of the environmental 12:33.258 --> 12:35.424 factors that we're talking to . So one 12:35.424 --> 12:37.647 month into command , very excited about 12:37.647 --> 12:39.536 being part of that and helping to 12:39.536 --> 12:41.591 manage the people for our army as we 12:41.591 --> 12:43.813 continue to have the best army that our 12:43.813 --> 12:46.036 nation needs to continue to continue to 12:46.036 --> 12:48.091 fight our , our , our , our nation's 12:48.091 --> 12:50.202 wars and again , very important . The 12:50.202 --> 12:52.424 chief did mention a near term challenge 12:52.424 --> 12:54.536 and I turned prefer to flip that into 12:54.536 --> 12:56.536 an opportunity that we're having in 12:56.536 --> 12:58.647 recruiting and it's no secret that we 12:58.647 --> 13:00.647 did not meet our recruiting numbers 13:00.647 --> 13:02.869 this year and a direct impact on our in 13:02.869 --> 13:04.758 strength . But we're still a very 13:04.758 --> 13:04.600 combat ready army . We're gonna turn 13:04.600 --> 13:06.767 this ship in an opportunity for us and 13:06.767 --> 13:08.711 I won't get into some of the other 13:08.711 --> 13:10.878 comments that may be made by following 13:10.878 --> 13:13.044 panel members , lots of opportunity to 13:13.044 --> 13:15.156 do some innovative thinking on both . 13:15.156 --> 13:17.322 How we run our recruiting enterprise , 13:17.322 --> 13:19.660 internal , uh , to trade doc and very 13:19.660 --> 13:21.604 thankful for the assistance of the 13:21.604 --> 13:23.604 bigger army as well . And I'll just 13:23.604 --> 13:25.716 highlight a couple of things that are 13:25.716 --> 13:25.520 helping us in recruiting lane . I'll 13:25.520 --> 13:27.353 talk a little bit about the 21st 13:27.353 --> 13:29.576 century talent management that the army 13:29.576 --> 13:31.631 has been doing for a couple of years 13:31.631 --> 13:33.853 and will continue to do as we modernize 13:33.853 --> 13:36.076 as well . Then turn it over to a fellow 13:36.076 --> 13:35.840 panel member , very cognizant of the 13:35.840 --> 13:37.760 time . Uh , what I would like to 13:37.760 --> 13:40.270 mention the full army really D . O . D . 13:40.270 --> 13:42.660 Support to turn in this recruiting 13:42.660 --> 13:44.438 challenge into a very effective 13:44.438 --> 13:46.604 opportunity . And one thing we , we've 13:46.604 --> 13:48.438 started doing just recently will 13:48.438 --> 13:50.493 continue to do is alignment with our 13:50.493 --> 13:52.493 fellow commands that are supporting 13:52.493 --> 13:54.660 trade off . Uh , specifically I give a 13:54.660 --> 13:56.660 couple examples and working with my 13:56.660 --> 13:58.827 battle buddy , enforce calm where he's 13:58.827 --> 14:00.660 aligned the core , the cores and 14:00.660 --> 14:02.604 divisions with the five recruiting 14:02.604 --> 14:04.771 brigades plus plus one our our medical 14:04.771 --> 14:07.340 brigade as well across the nation . So 14:07.340 --> 14:10.450 that we can showcase our army , educate 14:10.460 --> 14:12.516 those who have a propensity to serve 14:12.516 --> 14:14.627 even those who more importantly don't 14:14.627 --> 14:16.738 have a propensity to serve to include 14:16.738 --> 14:18.849 their parents , principals and others 14:18.849 --> 14:20.960 to show how great this army is in the 14:20.960 --> 14:23.182 150 plus jobs and opportunities that it 14:23.182 --> 14:25.404 can offer . That's with force com doing 14:25.404 --> 14:27.627 the same with the centers of excellence 14:27.627 --> 14:29.738 across all the trade . Talk my battle 14:29.738 --> 14:31.960 buddies in . You can use a pack as well 14:31.960 --> 14:33.682 to reach all of the States and 14:33.682 --> 14:35.682 territories uh , and the soldiers , 14:35.682 --> 14:37.793 future soldiers that may want to join 14:37.793 --> 14:39.904 the army and increase that propensity 14:39.904 --> 14:42.127 to serve and once joining the army that 14:42.127 --> 14:43.960 the chief highlighted the future 14:43.960 --> 14:46.127 soldier prep course , All great things 14:46.127 --> 14:45.670 to boost and give additional 14:45.670 --> 14:48.350 opportunities for academic proficiency 14:48.360 --> 14:50.510 and physical proficiency as well , 14:50.520 --> 14:53.270 which feed into the high quality of 14:53.280 --> 14:55.630 every single soldier and leader and our 14:55.630 --> 14:57.797 civilian professionals in some aspects 14:57.797 --> 15:00.019 as well . And that there be no wavering 15:00.019 --> 15:02.186 on the quality and very quickly in the 15:02.186 --> 15:04.408 21st century talent management , I know 15:04.408 --> 15:06.408 this is not new and I would offer a 15:06.408 --> 15:08.352 team . This management is not only 15:08.352 --> 15:10.460 limited to our military uniform . We 15:10.460 --> 15:12.600 have over 280,000 civilian 15:12.600 --> 15:14.600 professionals supporting an army as 15:14.600 --> 15:16.656 well . And all these initiatives are 15:16.656 --> 15:18.600 very well nested whether army camp 15:18.600 --> 15:20.780 plane plan as they should . So as the 15:20.780 --> 15:23.430 chief mentioned , utilizing K . S . B . 15:23.430 --> 15:25.763 S to help manage the knowledge , skills , 15:25.763 --> 15:27.660 behaviors and preferences of our 15:27.660 --> 15:29.882 leaders in the army . I can highlight a 15:29.882 --> 15:32.380 few great programs where in over 3500 15:32.380 --> 15:34.047 have gone through our command 15:34.047 --> 15:36.102 assessment program of which has been 15:36.102 --> 15:38.269 tailored tailored for command sergeant 15:38.269 --> 15:40.102 majors as well . And some of the 15:40.102 --> 15:42.324 civilians working the acquisition court 15:42.324 --> 15:44.436 chaplains and others have experienced 15:44.436 --> 15:46.710 it to identify the very best leader who 15:46.710 --> 15:48.910 deserves the privilege of standing in 15:48.910 --> 15:51.077 front of those young men and women and 15:51.077 --> 15:53.299 civilians that serve our great military 15:53.299 --> 15:55.466 and that's just one aspect of it , the 15:55.466 --> 15:57.688 marketplace and others . Again , giving 15:57.688 --> 15:59.299 options given talent , given 15:59.299 --> 16:02.460 preferences uh , to , to the talent and 16:02.460 --> 16:04.627 that we're competing with the civilian 16:04.627 --> 16:06.793 sector and we need those great quality 16:06.793 --> 16:09.016 soldiers , leaders and civilians in the 16:09.016 --> 16:11.016 army as well . So I look forward to 16:11.016 --> 16:13.182 entertaining your questions throughout 16:13.182 --> 16:12.880 the day . And again , very honored to 16:12.880 --> 16:15.360 be on this panel . Thank you julie . 16:15.360 --> 16:17.471 Before you jump in . I wanted to make 16:17.471 --> 16:19.527 sure everybody in the audience knows 16:19.527 --> 16:21.693 this is gonna be a question and answer 16:21.693 --> 16:24.530 heavy uh , forum . So start thinking 16:24.530 --> 16:26.752 about your questions because as soon as 16:26.752 --> 16:28.586 they finish all of their opening 16:28.586 --> 16:30.697 remarks , if anybody wants to come up 16:30.697 --> 16:32.641 to the microphone , uh , and start 16:32.641 --> 16:34.808 asking the questions will be ready for 16:34.808 --> 16:37.030 you . And if you don't have any , we do 16:37.030 --> 16:39.141 have a few that I will get started to 16:39.141 --> 16:42.300 get your collective thoughts flowing 16:42.300 --> 16:44.578 and be ready to answer those questions . 16:44.578 --> 16:46.633 So go ahead and down julie . Right , 16:46.633 --> 16:48.856 well , first of all , thank you all for 16:48.856 --> 16:50.856 inviting me to be here . Um it is a 16:50.856 --> 16:53.078 pleasure . I've been looking forward to 16:53.078 --> 16:52.780 it . I actually did quite a bit of 16:52.780 --> 16:55.830 research and talk to our Ey team . Um , 16:55.830 --> 16:57.997 getting prepared for this . And I will 16:57.997 --> 17:00.052 tell you it is a pleasure to see how 17:00.052 --> 17:02.660 parallel our values are for our 17:02.670 --> 17:04.740 organization , the y as well as the 17:04.750 --> 17:07.450 armies . Um , in addition , some of the 17:07.460 --> 17:09.516 challenges and opportunities that we 17:09.516 --> 17:11.682 face . So , so thank you . I'm looking 17:11.682 --> 17:13.738 forward to learning from everyone up 17:13.738 --> 17:13.280 here and and sharing some best 17:13.280 --> 17:15.500 practices . Um , so let let me just 17:15.500 --> 17:17.556 start , you know , and I think we'll 17:17.556 --> 17:19.611 probably all say something similar , 17:19.611 --> 17:21.722 but it is an incredibly dynamic labor 17:21.722 --> 17:24.430 market ever since the pandemic . A 17:24.430 --> 17:26.541 couple statistics , we've heard there 17:26.541 --> 17:28.374 are two jobs out there for every 17:28.374 --> 17:30.486 unemployed person . So people who are 17:30.486 --> 17:32.708 not working have multiple choices . And 17:32.708 --> 17:34.430 we've seen at least within our 17:34.430 --> 17:36.486 organization , a lot of change and a 17:36.486 --> 17:38.652 lot of turn because of that because of 17:38.652 --> 17:40.763 those choices . And so what we , it's 17:40.763 --> 17:42.986 required us and a lot of our clients to 17:42.986 --> 17:45.097 step back and really say , okay , how 17:45.097 --> 17:47.319 do we do things differently ? How do we 17:47.319 --> 17:47.310 re evaluate , how do we pull apart ? 17:47.310 --> 17:49.532 How do we understand what the different 17:49.532 --> 17:51.254 generations are ? How do we be 17:51.254 --> 17:53.421 adaptable and how do we make sure that 17:53.421 --> 17:55.310 we innovate around recruiting and 17:55.310 --> 17:57.254 retention ? So just to level set a 17:57.254 --> 17:59.421 little bit Ey , you know , see some of 17:59.421 --> 18:02.420 the parallelism . Um , so Ey is a $45 18:02.420 --> 18:04.531 billion global organization . We have 18:04.531 --> 18:07.380 about 365,000 people around the world . 18:07.790 --> 18:10.170 Last year alone , we got four million 18:10.170 --> 18:12.680 applications and we hired 100 and 18:12.680 --> 18:16.400 60,000 people , 62% over the 18:16.400 --> 18:18.622 prior year . Now we had to fill in some 18:18.622 --> 18:20.567 gaps , we had to fill in some gaps 18:20.567 --> 18:22.511 because we had lost people to some 18:22.511 --> 18:24.456 attrition . But the , the order of 18:24.456 --> 18:26.678 magnitude by any stretch of imagination 18:26.678 --> 18:28.733 is incredible . And so as we kind of 18:28.733 --> 18:30.956 were looking were saying , what are the 18:30.956 --> 18:30.400 things we actively did and that we 18:30.400 --> 18:32.520 actually changed . And so if we think 18:32.520 --> 18:34.687 about recruiting and retention because 18:34.687 --> 18:37.210 retention is just as critically 18:37.210 --> 18:39.940 important really saying making sure in 18:39.940 --> 18:41.884 recruiting , we had a multifaceted 18:41.884 --> 18:43.773 approach that we were looking and 18:43.773 --> 18:45.440 really sourcing a pipeline of 18:45.440 --> 18:47.551 candidates who had the skill sets and 18:47.551 --> 18:49.607 capabilities and competencies at the 18:49.607 --> 18:51.496 standards we need . So how did we 18:51.496 --> 18:53.496 multifaceted ? How do we break down 18:53.496 --> 18:55.607 barriers and how do we think about re 18:55.607 --> 18:57.773 sourcing people differently ? And then 18:57.773 --> 18:59.773 in regards to um retention , making 18:59.773 --> 19:01.996 sure from a compensation and benefits . 19:01.996 --> 19:04.107 That's one thing . And it's important 19:04.107 --> 19:06.273 to be market leading , at least market 19:06.273 --> 19:08.162 competitive . But also what's the 19:08.162 --> 19:10.051 culture you're trying to create ? 19:10.051 --> 19:12.218 What's the culture of care ? How do we 19:12.218 --> 19:11.640 care for our people and make them feel 19:11.640 --> 19:13.696 like they belong to something bigger 19:13.696 --> 19:15.862 and bigger than themselves ? And so it 19:15.862 --> 19:18.084 kind of goes to your point on purpose . 19:18.084 --> 19:20.307 How do we , how do we bring our purpose 19:20.307 --> 19:22.418 to life ? And so our purpose at Ey is 19:22.418 --> 19:24.584 called building a better working world 19:24.584 --> 19:26.696 and that really resonates the average 19:26.696 --> 19:28.807 age of our workforce is 28 . So we've 19:28.807 --> 19:30.973 got a multigenerational but we're also 19:30.973 --> 19:32.973 attracting in our brand as we think 19:32.973 --> 19:35.196 about our clients , like our clients on 19:35.196 --> 19:37.473 campus and our clients in high schools . 19:37.473 --> 19:39.584 How do we brand ourselves ? And so as 19:39.584 --> 19:41.807 we think through that retention , let's 19:41.807 --> 19:44.029 bring that purpose , How do we , how do 19:44.029 --> 19:46.084 we foster a culture around diversity 19:46.084 --> 19:45.860 inclusiveness and that's part of who we 19:45.860 --> 19:48.600 are as a firm . So I'm looking forward 19:48.600 --> 19:50.822 to the questions because I think we can 19:50.822 --> 19:52.933 go into some very tactical details on 19:52.933 --> 19:55.044 how we do that . But I just wanted to 19:55.044 --> 19:54.980 kind of share the complexity of our 19:54.980 --> 19:58.570 organization . Um Strategic talent is 19:58.580 --> 20:00.691 probably the number one thing that we 20:00.691 --> 20:02.802 talked about . Um and I think similar 20:02.802 --> 20:05.024 to the comments that you made earlier , 20:05.024 --> 20:07.191 same thing with our clients , we spend 20:07.191 --> 20:09.413 a lot of time with the C suite and this 20:09.413 --> 20:11.469 tends to be the number one strategic 20:11.469 --> 20:13.524 matter that they're facing . So look 20:13.524 --> 20:13.420 forward to speaking to all of you and 20:13.430 --> 20:15.541 hearing from everyone else . Thanks . 20:16.000 --> 20:18.420 Well , well first of all , thanks Chief . 20:18.430 --> 20:21.180 Uh my name is johnny Davis and I am 20:21.180 --> 20:24.010 your U . S . Army recruiting uh 20:24.020 --> 20:26.076 commander . And I've been in command 20:26.076 --> 20:30.040 six days . And uh you know , I love it 20:30.050 --> 20:33.880 because I think every day I got a lot 20:33.880 --> 20:36.520 of folks who want to help me uh and I 20:36.520 --> 20:38.631 appreciate that . And I'm sure by the 20:38.631 --> 20:40.742 end of today I'll figure it all out . 20:40.742 --> 20:44.600 But hey , let me tell you what I see 20:44.600 --> 20:48.240 from uh the trenches . Uh So I have 20:48.250 --> 20:51.690 a wonderful , exceptional uh team 20:51.690 --> 20:55.420 of recruiters who are stationed all 20:55.420 --> 20:57.940 around this world . They're not all in 20:57.940 --> 21:00.810 the United States . Every zip code has 21:00.810 --> 21:03.400 a U . S . Army recruiter who is 21:03.400 --> 21:05.567 responsible for it . Uh in addition to 21:05.567 --> 21:08.580 that overseas , Japan micronesia , 21:08.590 --> 21:11.360 Guam you name it U . S . Army 21:11.360 --> 21:13.680 recruiters wherever they are , that's 21:13.680 --> 21:16.030 the U . S . Army . Uh And I've I've 21:16.030 --> 21:18.141 listened to them . Uh , and I'll tell 21:18.141 --> 21:20.340 you , uh , and based off what we've 21:20.350 --> 21:22.572 we've seen , there's a lot of headwinds 21:22.572 --> 21:24.794 out there and they're seeing it . These 21:24.794 --> 21:26.906 men and women are seeing it firsthand 21:26.906 --> 21:28.906 given the , you know , civilian job 21:28.906 --> 21:30.906 market , as you mentioned , Ma'am , 21:30.906 --> 21:32.906 you're absolutely right . It's it's 21:32.906 --> 21:35.017 tough qualification requirements . Uh 21:35.017 --> 21:37.820 negative perceptions , fear of harmful 21:37.820 --> 21:40.390 behaviors . But let me share with you 21:40.390 --> 21:42.112 what what I'm here in front of 21:42.112 --> 21:44.223 recruiters . Uh and when they get out 21:44.223 --> 21:46.057 as they begin to talk with their 21:46.057 --> 21:48.279 communities , which they haven't really 21:48.279 --> 21:50.920 had access to in 2.5 years . So think 21:50.920 --> 21:53.340 about that now they're reintroducing 21:53.340 --> 21:55.570 the United States Army back into the 21:55.570 --> 21:57.737 communities . But what they said to me 21:57.737 --> 22:00.000 is sir , most importantly , the public 22:00.010 --> 22:03.250 does not know our army and so I need to 22:03.250 --> 22:05.194 share that with you because that's 22:05.194 --> 22:08.240 coming from the trenches . I also asked 22:08.250 --> 22:10.250 each and every one of these men and 22:10.250 --> 22:12.194 women within the command had eight 22:12.194 --> 22:14.250 simple questions . Hey , if you were 22:14.250 --> 22:16.306 the commanding general , let me know 22:16.306 --> 22:18.472 what you would change or tell me about 22:18.472 --> 22:20.528 your your living conditions wherever 22:20.528 --> 22:22.694 you are . Remember these are sergeants 22:22.694 --> 22:24.639 and their families who lived on an 22:24.639 --> 22:26.694 installation selected for recruiting 22:26.694 --> 22:29.510 and now are in bozeman Montana think 22:29.510 --> 22:32.600 about that . Uh , so after two or three 22:32.610 --> 22:35.200 pcs is now their remote , they don't 22:35.200 --> 22:37.520 have commissary don't have a P . X . 22:37.530 --> 22:39.670 They don't have the hospital . So 22:39.670 --> 22:41.559 everything they have is remote to 22:41.559 --> 22:45.050 include paying copays tolls I can go on 22:45.050 --> 22:47.240 and on . So this is impacting all of 22:47.240 --> 22:49.296 these wonderful men and women . They 22:49.296 --> 22:51.660 are us , they're out there representing 22:51.660 --> 22:53.827 the United States Army . So I sent out 22:53.827 --> 22:56.560 an eight question survey within uh 10 22:56.560 --> 23:00.530 days . I received 44,000 responses uh 23:00.540 --> 23:02.540 and what they've shared with me and 23:02.540 --> 23:04.707 I'll just share this with you and then 23:04.707 --> 23:06.929 I'll pass the mic on was hey sir , we'd 23:06.929 --> 23:08.873 like you to to really focus on the 23:08.873 --> 23:10.596 following areas and I am , I'm 23:10.596 --> 23:12.990 listening to them um serve support and 23:12.990 --> 23:16.590 resources . Uh Sir , Talent management , 23:16.600 --> 23:19.450 create the positive climate . This is 23:19.450 --> 23:21.561 what they're telling me and I want to 23:21.561 --> 23:23.672 share this with each and every one of 23:23.672 --> 23:26.490 you reduce stress on a recruiting force . 23:27.440 --> 23:29.551 So that is something they've asked me 23:29.551 --> 23:32.070 to do sir look at training . Uh so 23:32.070 --> 23:35.320 remember we have , you know , a large 23:35.330 --> 23:38.220 contingent about 100 and 55 of uh 23:38.230 --> 23:40.900 master trainers . So we have to look at , 23:40.910 --> 23:43.077 hey , do we need to bring them back in 23:43.077 --> 23:45.390 post Covid as we introduce our army 23:45.400 --> 23:47.700 back to our communities and retrain and 23:47.700 --> 23:50.150 re certify and redeploy . And then of 23:50.150 --> 23:53.870 course uh increase access . And that's 23:53.870 --> 23:56.037 where I would ask everybody's help for 23:56.037 --> 23:58.259 all of these men and women representing 23:58.259 --> 24:01.170 your army help them gain access and I 24:01.170 --> 24:03.880 can explain access based off probably a 24:03.880 --> 24:06.020 follow up question and then the last 24:06.020 --> 24:09.530 thing sir drive positive change We're 24:09.530 --> 24:11.641 in . This is an opportunity . The way 24:11.641 --> 24:13.870 we move forward now is the way we can 24:13.870 --> 24:16.700 change an industrial model and recruit 24:16.710 --> 24:19.890 uh for the future and really change the 24:19.890 --> 24:21.890 way we do business . So I need your 24:21.890 --> 24:24.001 help . Uh and not again these are the 24:24.001 --> 24:26.080 44,000 responses for these men and 24:26.080 --> 24:28.230 women uh in the recruiting force and 24:28.230 --> 24:30.119 I'm listening to them and now I'm 24:30.119 --> 24:32.341 sharing that with each and every one of 24:32.341 --> 24:31.780 you . Thanks , I look forward to your 24:31.780 --> 24:35.560 questions . Thank you . My name is 24:35.560 --> 24:37.449 Stephanie Miller , I'm the Deputy 24:37.449 --> 24:39.393 Assistant Secretary of Defense for 24:39.393 --> 24:41.060 Military personnel policy and 24:41.060 --> 24:43.338 appreciate being uh invited by a U . S . 24:43.338 --> 24:43.310 A . And the army to be a part of the 24:43.310 --> 24:46.000 panel . Um we've had the pleasure in 24:46.000 --> 24:48.056 OsD to work with all of the services 24:48.056 --> 24:50.111 but truly army most closely over the 24:50.111 --> 24:52.278 course of the last year as we tried to 24:52.278 --> 24:54.333 adjust to the headwinds that all the 24:54.333 --> 24:56.556 services are facing . Um and I will say 24:56.556 --> 24:58.278 that as you heard from General 24:58.278 --> 25:00.389 McConville from the Department of the 25:00.389 --> 25:02.722 Army leadership is all in on this issue . 25:02.722 --> 25:04.556 You hear it from the other panel 25:04.556 --> 25:06.722 members . Um you know , and really see 25:06.722 --> 25:08.944 some innovative practices coming out of 25:08.944 --> 25:11.450 um you know , use a wreck cadet command 25:11.450 --> 25:14.960 trade doc . Um G . One A . S . A . M . 25:14.960 --> 25:17.071 N . R . A . All the way up to General 25:17.071 --> 25:19.182 McConville and very warm A and and it 25:19.182 --> 25:21.238 is encouraging to see such an all in 25:21.238 --> 25:23.016 spirit to try and address these 25:23.016 --> 25:25.238 challenges our responsibility at OsD is 25:25.238 --> 25:27.470 to try to provide lift to their effort 25:27.480 --> 25:29.591 to try to clear barriers , understand 25:29.591 --> 25:31.591 the landscape and then to help work 25:31.591 --> 25:33.480 with Congress to potentially gain 25:33.480 --> 25:35.647 additional authorities or to modernize 25:35.647 --> 25:37.647 the authorities that we have , um , 25:37.647 --> 25:39.813 such that we can be more adapt at what 25:39.813 --> 25:41.980 we do . Uh , we're very pleased to say 25:41.980 --> 25:43.758 across all the services that we 25:43.758 --> 25:46.110 recruited about 170,000 American young 25:46.110 --> 25:48.930 men and women to come into the military . 25:48.940 --> 25:51.162 And we're excited that they're about to 25:51.162 --> 25:53.051 during their , their brothers and 25:53.051 --> 25:55.051 sisters in arms . But we have a lot 25:55.051 --> 25:57.107 more work to do . And um , this past 25:57.107 --> 25:59.218 year , the only service that actually 25:59.218 --> 25:59.000 met , both are active and reserve 25:59.000 --> 26:01.070 component mission for recruiting was 26:01.080 --> 26:03.080 the United States Marine Corps . So 26:03.080 --> 26:05.080 army is not the only service that's 26:05.080 --> 26:07.302 facing this challenge . It's , it's all 26:07.302 --> 26:09.080 the services . Um , and in many 26:09.080 --> 26:11.191 respects , we thought we just need to 26:11.191 --> 26:13.136 get through fiscal year 22 , we're 26:13.136 --> 26:12.680 going to turn the page . It will be in 26:12.680 --> 26:15.140 fiscal year 23 . But for those of us 26:15.140 --> 26:17.251 that really worked this problem every 26:17.251 --> 26:19.251 day will say that fiscal year 23 is 26:19.251 --> 26:21.307 looking just as challenging , if not 26:21.307 --> 26:23.529 more than 22 . Um , all of the services 26:23.529 --> 26:25.584 are headed into this recruiting year 26:25.584 --> 26:27.751 with probably some of the most shallow 26:27.751 --> 26:30.029 depth pools that they've ever had . Um , 26:30.029 --> 26:29.550 and the market dynamics have not 26:29.550 --> 26:33.000 significantly changed . Um , and one of 26:33.000 --> 26:35.167 the biggest challenges we have is just 26:35.167 --> 26:37.000 that propensity to serve . Um We 26:37.000 --> 26:38.944 strongly believe in looking at the 26:38.944 --> 26:40.889 information that we have about the 26:40.889 --> 26:42.889 market that we're trying to recruit 26:42.889 --> 26:44.944 from , that . They're they're really 26:44.944 --> 26:46.833 driven by a passion for purpose , 26:46.833 --> 26:48.722 relationships and a clear path to 26:48.722 --> 26:50.667 success . We strongly believe that 26:50.667 --> 26:52.889 whether it's the department of the army 26:52.889 --> 26:55.111 or any of the other services we offer , 26:55.111 --> 26:57.389 um , an opportunity to find , you know , 26:57.389 --> 26:59.556 meet those requirements head on in all 26:59.556 --> 27:01.611 three of those areas and they , it's 27:01.611 --> 27:03.667 may sound trite . Um , it's not that 27:03.667 --> 27:05.833 they're necessarily saying no and no , 27:05.833 --> 27:08.060 it's just that they don't know K . N . 27:08.060 --> 27:10.440 O W . About what those opportunities 27:10.440 --> 27:12.930 are and and how we can um , You know , 27:12.940 --> 27:15.570 meet their drive for , for passion , 27:15.570 --> 27:17.681 for purpose , for relationships and a 27:17.681 --> 27:19.681 clear path to success . Some of the 27:19.681 --> 27:21.848 things that we've been trying to do at 27:21.848 --> 27:24.070 the OSD level , particularly in working 27:24.070 --> 27:26.237 with Congress is taking a look at some 27:26.237 --> 27:28.348 of those authorities I mentioned , um 27:28.348 --> 27:30.514 particularly in the areas of marketing 27:30.514 --> 27:32.237 and advertising . Our existing 27:32.237 --> 27:34.348 authorities are largely based on kind 27:34.348 --> 27:36.126 of a 1990s telephone book model 27:36.126 --> 27:38.880 directory level information . Um , We 27:38.880 --> 27:41.560 do a lot both internally and with our 27:41.560 --> 27:43.560 strategic marketing and advertising 27:43.560 --> 27:46.070 partners um to work creatively within 27:46.070 --> 27:48.300 those authorities . Um , but really 27:48.300 --> 27:50.467 what we are able to do on a day to day 27:50.467 --> 27:52.411 basis is nowhere near what you see 27:52.411 --> 27:54.467 coming out of the more sophisticated 27:54.467 --> 27:56.578 marketing and advertising , um , that 27:56.578 --> 27:58.744 you see particularly from , you know , 27:58.744 --> 28:00.911 Silicon valley or Chicago or boston or 28:00.911 --> 28:02.967 new york . Um , we're really a blunt 28:02.967 --> 28:05.078 force instrument in many respects and 28:05.078 --> 28:07.300 what we're able to do and we're looking 28:07.300 --> 28:09.022 to be able to be more of a , a 28:09.022 --> 28:11.189 precision deliver of our messaging and 28:11.189 --> 28:13.078 our strategy if you work with the 28:13.078 --> 28:15.300 generation that we're trying to recruit 28:15.300 --> 28:17.467 from or you have them in your family , 28:17.467 --> 28:17.350 you know , that they are very market 28:17.350 --> 28:19.128 savvy , they're very attuned to 28:19.128 --> 28:21.350 filtering out the messages that they're 28:21.350 --> 28:23.572 not really interested in . They're very 28:23.572 --> 28:25.794 sensitive to what they feel like is not 28:25.794 --> 28:27.850 organic content . Um , and they have 28:27.850 --> 28:30.017 the ability to tailor the content that 28:30.017 --> 28:32.183 they are seen to a greater degree than 28:32.183 --> 28:34.406 we've ever seen . Just think about your 28:34.406 --> 28:34.090 own viewing habits on a day to day 28:34.090 --> 28:36.257 basis , whether it's netflix or amazon 28:36.257 --> 28:38.300 prime or ESPN plus , there's no 28:38.300 --> 28:41.070 marketing content whatsoever . Um , and 28:41.070 --> 28:43.500 so we have to work harder than ever to 28:43.500 --> 28:45.980 make sure that our marketing in our 28:45.980 --> 28:47.924 strategies are getting in front of 28:47.924 --> 28:49.869 people where we count success in a 28:49.869 --> 28:51.869 matter of seconds . The other thing 28:51.869 --> 28:53.924 that we're trying to do is work with 28:53.924 --> 28:56.780 our are kind of board of directors 28:56.780 --> 28:58.836 across the river if you will , is to 28:58.836 --> 29:00.780 take a look at our existing , um , 29:00.780 --> 29:03.060 authorities for money , whether it's 29:03.060 --> 29:05.116 appropriate to still try to approach 29:05.116 --> 29:07.460 some of our , um appropriations as one 29:07.460 --> 29:09.404 year appropriations or would it be 29:09.404 --> 29:11.460 better to do two year appropriations 29:11.460 --> 29:13.516 for certain program lines aligned to 29:13.516 --> 29:15.682 the session and recruiting side of the 29:15.682 --> 29:17.682 house because with that then we can 29:17.682 --> 29:19.738 actually do earlier market buys . We 29:19.738 --> 29:21.627 can get better , um , advertising 29:21.627 --> 29:23.738 placement just might be better for us 29:23.738 --> 29:25.960 all around . The other thing that we're 29:25.960 --> 29:27.960 doing is asking for more support to 29:27.960 --> 29:30.071 kind of get a foothold back inside of 29:30.071 --> 29:31.960 the local communities in our high 29:31.960 --> 29:34.071 schools . What we've seen in terms of 29:34.071 --> 29:36.071 looking at the data is we've really 29:36.071 --> 29:38.071 kind of stepped away from that high 29:38.071 --> 29:40.293 school market . Part of that is kind of 29:40.293 --> 29:42.516 losing that connective tissue with them 29:42.516 --> 29:42.460 over the pandemic years where they were 29:42.460 --> 29:44.910 largely operating remotely . And part 29:44.910 --> 29:46.688 of it is just because there's a 29:46.688 --> 29:48.632 heightened focus in our public and 29:48.632 --> 29:50.688 private institutions nowadays with a 29:50.688 --> 29:52.799 focus of really getting young men and 29:52.799 --> 29:54.890 women onto secondary education 29:54.890 --> 29:56.612 opportunities and colleges and 29:56.612 --> 29:59.230 universities where sometimes going into 29:59.230 --> 30:01.341 an enlistment path in the military is 30:01.341 --> 30:03.508 looked upon as not having achieved the 30:03.508 --> 30:06.000 level of success . Um , that that we 30:06.000 --> 30:08.260 may have , that may have been , you 30:08.260 --> 30:10.427 know , kind of drummed into them . One 30:10.427 --> 30:12.593 of the other things we see within this 30:12.593 --> 30:14.704 generation that we're recruiting from 30:14.704 --> 30:16.871 is many of their own parents are first 30:16.871 --> 30:18.649 generation graduates of college 30:18.649 --> 30:20.260 themselves and so for them , 30:20.260 --> 30:22.500 particularly in some minority or 30:22.500 --> 30:24.690 diverse populations , they see not 30:24.690 --> 30:26.830 going on to a secondary education 30:26.830 --> 30:29.040 opportunity is not being successful . 30:29.050 --> 30:32.000 We certainly believe that going into 30:32.000 --> 30:34.167 the military , whether it's an officer 30:34.167 --> 30:36.490 pathogen enlistment path is going to 30:36.500 --> 30:38.611 drive you along the path to success . 30:38.611 --> 30:40.444 That includes a lot of different 30:40.444 --> 30:42.556 education opportunities . And we need 30:42.556 --> 30:44.722 to do a better job of making sure that 30:44.722 --> 30:46.833 we are explaining that um not only to 30:46.833 --> 30:48.833 youth into influencers , so I think 30:48.833 --> 30:51.056 that there's a number of things that we 30:51.056 --> 30:53.278 can do in terms of taking a look at our 30:53.278 --> 30:54.889 past practices , our current 30:54.889 --> 30:56.944 authorities and better understanding 30:56.944 --> 30:59.000 collectively with army and the other 30:59.000 --> 31:01.111 services where we want to go and then 31:01.111 --> 31:01.090 helping at the OsD level to get from 31:01.090 --> 31:03.257 point A to point B . Um , while at the 31:03.257 --> 31:05.090 same time making sure that we're 31:05.090 --> 31:07.090 sustaining the high quality that we 31:07.090 --> 31:09.034 know that we need today and in the 31:09.034 --> 31:11.090 future to meet our combatant command 31:11.090 --> 31:13.146 and other operational requirements . 31:13.146 --> 31:17.120 Thank you . Good afternoon everybody . 31:17.130 --> 31:19.130 Um I'm happy to be here . I want to 31:19.130 --> 31:21.270 thank general for inviting me to the 31:21.270 --> 31:23.720 panel . I was given a bit of guidance 31:23.720 --> 31:25.887 on two areas to talk about . So I will 31:25.887 --> 31:27.776 touch on that . The first is some 31:27.776 --> 31:29.831 thoughts on strengthening recruiting 31:29.831 --> 31:31.831 and the second is on the design and 31:31.831 --> 31:33.776 assessment of marketing recruiting 31:33.776 --> 31:35.831 programs , drawing on the analytical 31:35.831 --> 31:38.030 background . So let's start with 31:38.030 --> 31:40.500 general market expansion and to echo 31:40.500 --> 31:42.778 something that General Davis just said , 31:42.950 --> 31:45.172 there's ample evidence from survey that 31:45.172 --> 31:47.006 youth and there's no very little 31:47.006 --> 31:49.061 shockingly little about the military 31:49.061 --> 31:51.250 services and service in general . So 31:51.250 --> 31:53.472 one thought with supporting some survey 31:53.472 --> 31:55.550 did is to push basic information to 31:55.550 --> 31:57.439 youth and their influences on the 31:57.439 --> 31:59.870 considerable breadth of jobs and 31:59.870 --> 32:02.550 training that the army offers to pique 32:02.550 --> 32:04.550 their interest and to get them then 32:04.550 --> 32:06.550 more interested in following up and 32:06.550 --> 32:09.230 learning more about service . There's 32:09.230 --> 32:11.500 also been interest that expressed in 32:11.510 --> 32:13.788 further penetrating the college market . 32:13.788 --> 32:15.954 Something to be aware of there is that 32:15.954 --> 32:18.177 there are different sub populations who 32:18.177 --> 32:20.343 would need different types of programs 32:20.343 --> 32:22.640 to attract them . So for example , 32:22.650 --> 32:24.761 program to appeal to recruits who are 32:24.761 --> 32:26.817 willing to defer college until after 32:26.817 --> 32:28.817 service that could be used with the 32:28.817 --> 32:31.790 post 9 11 G I Bill in the same way that 32:31.790 --> 32:34.012 the Army College fund used to be usable 32:34.012 --> 32:36.234 with the older G . I . Bill , which was 32:36.234 --> 32:38.290 something unique to the army at that 32:38.290 --> 32:40.940 time . Perhaps a program for those not 32:40.940 --> 32:42.829 willing to wait to help them work 32:42.829 --> 32:44.662 towards a year or two towards an 32:44.662 --> 32:46.662 associate degree . So they would do 32:46.662 --> 32:48.884 that between enlistment and going on to 32:48.884 --> 32:51.670 active duty increase use of marketing 32:51.670 --> 32:53.781 programs for those who are willing to 32:53.781 --> 32:56.050 enroll and attend classes while serving 32:56.050 --> 32:58.383 such as the concurrent emission program . 32:59.370 --> 33:01.370 And for those who already have some 33:01.370 --> 33:03.537 college . The thought is to expand the 33:03.537 --> 33:05.703 loan repayment program with lower caps 33:05.703 --> 33:07.870 on the amount that's repaid , but less 33:07.870 --> 33:10.037 stringent eligibility criteria , which 33:10.037 --> 33:13.690 are pretty strict right now in terms of 33:13.690 --> 33:16.060 optimizing recruiting resources 33:16.070 --> 33:18.530 analysis suggests over the years that 33:18.530 --> 33:20.680 suggested this that the army has over 33:20.680 --> 33:22.736 relied on enlistment bonuses . There 33:22.736 --> 33:24.791 are reasons for them . You need them 33:25.040 --> 33:27.420 but they tend to be overused relative 33:27.420 --> 33:30.120 to marketing and that has a very 33:30.120 --> 33:32.064 significant effect on cost and the 33:32.064 --> 33:35.830 amount of recruits that are produced in 33:35.830 --> 33:38.340 other areas to try and use analysis 33:38.340 --> 33:40.507 that we're aware of to help recruiters 33:40.507 --> 33:42.507 in pre improve their productivity . 33:42.840 --> 33:45.007 That could be for example , accounting 33:45.007 --> 33:47.229 as fully as possible for the difficulty 33:47.229 --> 33:49.396 of recruiting in local sub markets and 33:49.396 --> 33:51.710 taking that into account on in 33:51.710 --> 33:53.877 recruiter assignments and mission ng . 33:54.580 --> 33:57.720 We can also increase echo something you 33:57.720 --> 34:01.720 just said data enabled outreach and Crm 34:01.730 --> 34:03.730 that would require some relief from 34:03.730 --> 34:05.952 restrictions on government use of those 34:05.952 --> 34:08.060 approaches . And we can think about 34:08.070 --> 34:10.014 adding enlistment options . So one 34:10.014 --> 34:12.860 example would be an enlistment approach 34:12.860 --> 34:14.790 that offers a menu of options to 34:14.790 --> 34:16.734 prospective recruits where they're 34:16.734 --> 34:18.990 trading off non monetary and monetary 34:18.990 --> 34:21.670 options . It gives them greater ability 34:21.670 --> 34:23.892 to get packages that they want . But it 34:23.892 --> 34:25.670 also winds up saving recruiting 34:25.670 --> 34:27.837 resources at the same time because the 34:27.837 --> 34:30.003 bonuses offered with these non bonuses 34:30.003 --> 34:32.226 options as supplements are smaller than 34:32.226 --> 34:34.003 standalone enlistment bonuses . 34:35.970 --> 34:37.970 We need to continue working towards 34:37.970 --> 34:40.490 strengthening uh marketing R . O . I . 34:40.490 --> 34:42.379 That means continuing the regular 34:42.379 --> 34:44.434 assessments that the army Enterprise 34:44.434 --> 34:46.490 Marketing office is doing where it's 34:46.490 --> 34:48.434 looking on R . O . I . In terms of 34:48.434 --> 34:50.657 leads , appointments and contracts . It 34:50.657 --> 34:52.434 means increasing the detail the 34:52.434 --> 34:54.157 granularity of the data that's 34:54.157 --> 34:56.340 collected on the marketing outcomes to 34:56.340 --> 34:58.396 better distinguish which tactics are 34:58.396 --> 35:00.507 actually the most effective ones from 35:00.507 --> 35:02.562 those that are not their issues with 35:02.562 --> 35:04.284 the data . And we also need to 35:04.284 --> 35:07.190 understand how different tactics affect 35:07.200 --> 35:09.540 outcomes differently in either 35:09.540 --> 35:11.520 different geography ease or by the 35:11.520 --> 35:14.230 socio demographic characteristics of 35:14.230 --> 35:16.119 the leads and contracts that they 35:16.119 --> 35:18.230 generate . So some some will generate 35:18.230 --> 35:20.397 different types of leads and contracts 35:20.397 --> 35:22.510 than others . We can use experimental 35:22.510 --> 35:24.560 variation in spending levels across 35:24.560 --> 35:26.671 marketing tactics to try and pinpoint 35:26.671 --> 35:29.100 their causal effects . And we can use 35:29.100 --> 35:30.933 what's called quasi experimental 35:30.933 --> 35:33.570 designs in local marketing to try and 35:33.570 --> 35:35.960 distinguish events and activities that 35:35.960 --> 35:38.071 are consistently effective from those 35:38.071 --> 35:40.349 that are not and do more of the former . 35:40.349 --> 35:44.160 Obviously in designing 35:44.160 --> 35:46.382 programs marketing recruiting , we have 35:46.382 --> 35:48.327 a variety of analytical approaches 35:48.327 --> 35:50.327 available to help us do that well . 35:50.327 --> 35:52.271 Focus groups and survey data . The 35:52.271 --> 35:54.493 concerns there are sufficient number of 35:54.493 --> 35:56.660 groups and sample size and appropriate 35:56.660 --> 35:58.604 composition relative to the target 35:58.604 --> 36:01.250 population . Past research results are 36:01.250 --> 36:03.250 generally available and can you can 36:03.250 --> 36:05.306 find ones that are appropriate for a 36:05.306 --> 36:07.472 new program that might be considered . 36:07.472 --> 36:09.694 And there are simulation tools that are 36:09.694 --> 36:12.028 also often available . They can look at , 36:12.028 --> 36:14.250 for example , the effects of changes in 36:14.250 --> 36:16.472 the accession cohort characteristics on 36:16.472 --> 36:18.694 first term performance and costs or the 36:18.694 --> 36:20.917 optimal allocation of recruiting levels 36:20.917 --> 36:23.140 and mix for a given accession 36:23.140 --> 36:24.918 requirement instead of economic 36:24.918 --> 36:28.790 conditions in assessing 36:28.790 --> 36:32.150 effects . Again , a variety of measures 36:32.150 --> 36:34.261 attitude and a propensity change . We 36:34.261 --> 36:36.780 need pre and post program start data to 36:36.780 --> 36:38.613 do that . We need representative 36:38.613 --> 36:42.160 samples multi varied analysis of 36:42.170 --> 36:44.690 outcomes such as leads and contracts 36:44.700 --> 36:46.670 and both quasi experimental and 36:46.670 --> 36:48.392 experimental designs for those 36:48.392 --> 36:50.540 approaches which produced some of the 36:50.540 --> 36:53.050 most accurate results you need before 36:53.060 --> 36:55.227 and after results for when the program 36:55.227 --> 36:57.810 started and you need balance test areas 36:57.810 --> 36:59.980 in comparison areas . The difference 36:59.980 --> 37:01.702 between quasi experimental and 37:01.702 --> 37:03.536 experimental is you can do quasi 37:03.536 --> 37:05.480 experimental after the fact of the 37:05.480 --> 37:07.591 program to try and pinpoint what what 37:07.591 --> 37:09.424 you got out of it . Experimental 37:09.424 --> 37:11.424 requires front end , so it requires 37:11.424 --> 37:14.880 lead time and uh more set up time to 37:14.890 --> 37:18.430 get the answer last . Some 37:18.430 --> 37:21.950 additional considerations . The data 37:21.950 --> 37:24.172 you need to evaluate a new program . Is 37:24.172 --> 37:26.394 it routinely collected or is this gonna 37:26.394 --> 37:28.506 require a special effort That's going 37:28.506 --> 37:30.728 to require more setup done . Let's make 37:30.728 --> 37:32.894 sure we're measuring causation and not 37:32.894 --> 37:34.950 correlation there . You need balance 37:34.950 --> 37:37.660 tests in comparison areas and controls 37:37.660 --> 37:40.730 for confounding factors . And then are 37:40.730 --> 37:42.786 you measuring attitude or behavioral 37:42.786 --> 37:44.952 outcomes ? You have to understand what 37:44.952 --> 37:47.119 the relationship is between the two of 37:47.119 --> 37:49.174 those . So for example , you have to 37:49.174 --> 37:51.397 consider the relationship of the change 37:51.397 --> 37:53.452 in attitudes of propensity what that 37:53.452 --> 37:55.341 actually translate to in terms of 37:55.341 --> 37:57.508 enlistment , it is not 1-1 and is much 37:57.508 --> 37:59.980 less . So the enlistment rates of 37:59.990 --> 38:01.990 people who say that come in are far 38:01.990 --> 38:05.280 from 100% , much lower than that . And 38:05.280 --> 38:07.280 the negative attitude of propensity 38:07.280 --> 38:09.502 group is so large that historically has 38:09.502 --> 38:11.558 counted for at least half or more of 38:11.558 --> 38:14.250 the enlistees . So there's a difference 38:14.250 --> 38:16.472 between measuring attitude and behavior 38:16.472 --> 38:18.417 and we need to be sensitive that I 38:18.417 --> 38:20.639 realized this last half was technical . 38:20.639 --> 38:22.750 So I'm sticking with the area . I was 38:22.750 --> 38:25.260 asked to address . Apologies , 38:27.890 --> 38:29.950 I never like statistics , I'm just 38:29.950 --> 38:32.870 saying , but I do wanna know I wanna 38:32.870 --> 38:35.380 feel of who's in the audience right now , 38:35.390 --> 38:37.168 anybody that's been involved in 38:37.168 --> 38:38.960 recruiting , please stand up . 38:41.620 --> 38:43.564 Ouch , okay , we're gonna have fun 38:43.564 --> 38:46.410 today , I'm hopeful . Thank you very 38:46.410 --> 38:49.920 much . And uh we appreciate the hard 38:49.920 --> 38:52.620 work and and when General Davis was 38:52.620 --> 38:54.920 speaking about this , I have never 38:54.920 --> 38:58.670 personally been have carrying a green 38:58.670 --> 39:00.837 sheet or any of those kind of things . 39:00.837 --> 39:02.948 But you're right . The stressors that 39:02.948 --> 39:04.800 we place on our recruiters is 39:04.800 --> 39:06.856 tremendous and I think that's one of 39:06.856 --> 39:08.911 the things that we do have to find a 39:08.911 --> 39:11.133 way to get at . Um , so the microphones 39:11.133 --> 39:13.300 are open . If anybody has a question , 39:13.300 --> 39:15.411 come while he's ready . There we go . 39:15.411 --> 39:17.578 Come on down and everything were front 39:17.578 --> 39:19.911 loaded . Come on down . Yes , sir , Yes , 39:19.911 --> 39:22.560 my name is matt Segal . I am a retired 39:22.560 --> 39:25.920 reserve colonel . I had 3.5 years 39:25.920 --> 39:28.130 active duty , 25 years of reservists 39:28.130 --> 39:30.019 served from company command up to 39:30.019 --> 39:32.019 Pentagon and White House staff . So 39:32.019 --> 39:34.540 I've got a background . I'm the es gr 39:34.550 --> 39:37.260 employment outreach director for north 39:37.260 --> 39:39.880 Carolina and a previous chapter of a 39:39.880 --> 39:41.800 military Officers Association of 39:41.800 --> 39:44.790 America chapter . Also in my civilian 39:44.790 --> 39:47.490 career , I spent 28 years with this 39:47.490 --> 39:49.712 little company may have heard of called 39:49.712 --> 39:52.340 Mcdonald's and I worked in ASia , 39:52.340 --> 39:55.120 europe and the United States . And the 39:55.120 --> 39:57.330 last group that I said this to ask me 39:57.330 --> 40:00.950 when the Mcrib was coming back . Okay . 40:00.960 --> 40:02.849 But that's really , really not my 40:02.849 --> 40:05.016 purpose . But if anybody wants to talk 40:05.016 --> 40:07.238 about that , we can do so after this is 40:07.238 --> 40:09.790 over anyhow . When you talk about 40:09.790 --> 40:12.560 recruiting and using soldiers for life 40:12.560 --> 40:15.250 and so on and so forth . For example , 40:15.250 --> 40:19.100 in medical recruiting , um through 40:19.100 --> 40:21.322 a U . S . A . And some members of a U . 40:21.322 --> 40:24.600 S . A word got to my wife and I that 40:24.600 --> 40:26.822 they were looking for a way to get into 40:26.822 --> 40:29.960 medical schools because of covid 40:29.960 --> 40:32.170 shutdowns and all that other stuff . 40:32.180 --> 40:34.460 And it turns out we knew somebody who 40:34.460 --> 40:36.682 was , we arranged a meeting and we were 40:36.682 --> 40:40.260 able to get them into medical schools 40:40.260 --> 40:42.920 to recruit . That's an example of the 40:42.920 --> 40:45.770 small kinds of things we can do . Army 40:45.770 --> 40:49.220 recruiting battalions in the past have 40:49.220 --> 40:52.210 had community advisory boards . They 40:52.210 --> 40:54.780 come and they go depending upon the 40:54.780 --> 40:58.410 commander . Okay . What we did about 40:58.410 --> 41:00.490 four commanders ago was we actually 41:00.490 --> 41:03.550 raised funding to bring recruits who 41:03.550 --> 41:06.870 were not going tomorrow , but we're had 41:06.870 --> 41:09.830 signed on and their parents in for a 41:09.840 --> 41:13.110 dinner and a speech . We raised funding 41:13.110 --> 41:15.166 for that . Unfortunately next year , 41:15.166 --> 41:18.080 the Jag had a different opinion on how 41:18.080 --> 41:21.090 we should we should uh , go with that . 41:21.100 --> 41:24.320 One other thing I do is I'm a test 41:24.320 --> 41:28.290 administrator at uh at maps part 41:28.290 --> 41:31.210 time . I go into high schools all the 41:31.210 --> 41:35.020 time . And I also administer tests at 41:35.020 --> 41:37.280 maps . I think maps should be in 41:37.280 --> 41:39.502 meetings like this . They're not here . 41:39.502 --> 41:42.020 They need to be , they really need to 41:42.020 --> 41:44.450 because they're important part . We 41:44.450 --> 41:47.350 deal with recruiters all the time and 41:47.350 --> 41:50.540 so that's a good thing to do . Um 41:50.550 --> 41:52.050 uh 41:54.600 --> 41:56.711 and you know , the chief said we have 41:56.711 --> 41:59.230 to get innovative and we really do with 41:59.230 --> 42:01.380 these shortfalls and there's just so 42:01.380 --> 42:03.380 many ways we can do it . And what I 42:03.380 --> 42:05.213 would say to you is reach out to 42:05.213 --> 42:07.300 soldiers for life like me . We don't 42:07.300 --> 42:09.578 sit on committees and things like that . 42:09.578 --> 42:11.522 We're just out in the community is 42:11.522 --> 42:13.900 doing the work . We can help you any 42:13.900 --> 42:16.067 way we want . The last comment I would 42:16.067 --> 42:18.290 make is look at the labor participation 42:18.290 --> 42:21.510 rate , not so much the unemployment 42:21.510 --> 42:24.330 rate there are that keeps going down . 42:24.610 --> 42:27.330 We can help raise that up . So 42:27.330 --> 42:30.540 people that we don't reach maybe would 42:30.550 --> 42:32.328 be potential candidates for the 42:32.328 --> 42:35.340 military . Well sir , first of all 42:35.340 --> 42:37.507 thanks and thanks for your service and 42:37.507 --> 42:40.150 one thing I wanted to add . Um and that 42:40.150 --> 42:42.550 was three great comments but let me 42:42.560 --> 42:44.727 touch on each of those and let me tell 42:44.727 --> 42:46.838 you this is what keeps me up at night 42:46.838 --> 42:49.060 and what I plan to do . I just finished 42:49.060 --> 42:51.227 pinning personally pinning a note that 42:51.227 --> 42:54.930 will be the uh key article for the army 42:54.930 --> 42:58.620 echoes magazine uh pamphlet that goes 42:58.620 --> 43:00.860 out to all army retirees ? It'll go out 43:00.860 --> 43:04.130 one november two , all 1.5 million . Uh 43:04.130 --> 43:06.130 and you will see my message . It is 43:06.130 --> 43:08.800 very direct specific . I'll give you 43:08.800 --> 43:11.300 access to the army careers app , but 43:11.300 --> 43:13.467 more importantly I want to all of them 43:13.467 --> 43:15.680 to take the next 7 to 10 days and move 43:15.680 --> 43:17.847 to the closest recruiting station that 43:17.847 --> 43:20.013 we can you can locate right in the map 43:20.013 --> 43:22.690 and and offer your assistance . Uh one 43:22.700 --> 43:25.760 to access the other two education . So 43:25.770 --> 43:27.603 that's one . Yesterday I had the 43:27.603 --> 43:29.826 opportunity to speak with the CASAS and 43:29.826 --> 43:31.770 all they are is to talk about that 43:31.770 --> 43:35.200 community leader access . You and I are 43:35.210 --> 43:37.250 are thinking the same thing sir and 43:37.250 --> 43:39.440 it's on my mind but I can't get it out 43:39.440 --> 43:41.800 fast enough and I'm trying to move very 43:41.800 --> 43:44.690 quickly with each step that is going to 43:44.690 --> 43:47.930 happen next . And then I will uh pin 43:47.940 --> 43:50.980 I'm almost finished with my note to all 43:50.990 --> 43:53.380 general officers uh and retired 43:53.380 --> 43:55.602 officers with instructions for each one 43:55.602 --> 43:57.880 of them . Uh And so everything you've 43:57.880 --> 44:00.880 said I've captured , but essentially we 44:00.880 --> 44:03.780 are this is we're taking a step forward 44:03.790 --> 44:07.120 for to educate and uh and 44:07.120 --> 44:10.370 connect and then uh create more access . 44:10.380 --> 44:13.300 Yes sir , if I could just add to that , 44:13.300 --> 44:15.356 first of all , thank you for being a 44:15.356 --> 44:17.522 test administrator . Um And while meps 44:17.522 --> 44:19.856 may not be in the room at a no SD level , 44:19.856 --> 44:21.380 we we do have operational 44:21.380 --> 44:23.720 responsibility for all the maps . Um So 44:23.720 --> 44:27.220 which maps are you at Raleigh Okay . Um 44:27.230 --> 44:29.330 So being a test administrator is so 44:29.330 --> 44:31.386 critically important . These are the 44:31.386 --> 44:33.386 folks that go into high schools and 44:33.386 --> 44:35.552 actually administer the as vap in high 44:35.552 --> 44:37.719 schools and then often help facilitate 44:37.719 --> 44:40.110 post test interpretation um and other 44:40.110 --> 44:42.110 aspects of the program and actually 44:42.110 --> 44:44.570 where we still see a foothold inside of 44:44.570 --> 44:46.626 high schools , it's usually our test 44:46.626 --> 44:48.737 administrators because they've formed 44:48.737 --> 44:50.903 long term relationships with the local 44:50.903 --> 44:52.903 high schools and there's a level of 44:52.903 --> 44:55.300 trust . Great , so glad to hear that 44:55.310 --> 44:58.200 because as you all know , recruiters 44:58.210 --> 45:00.880 are so important , but in in s since we 45:00.880 --> 45:03.840 are turning over recruiters about 1 30 45:03.840 --> 45:06.090 year in terms of coming in . And so 45:06.090 --> 45:08.312 it's establishing a relationship almost 45:08.312 --> 45:10.423 every three years with a school and a 45:10.423 --> 45:12.646 high school and administrator , whereas 45:12.646 --> 45:14.812 the test administrators have often had 45:14.812 --> 45:16.868 those relationships for even in some 45:16.868 --> 45:19.034 cases decades . Um and so I completely 45:19.034 --> 45:21.146 agree with you that there is value in 45:21.146 --> 45:23.201 making sure that we're part with our 45:23.201 --> 45:25.201 test administrators were partnering 45:25.201 --> 45:27.201 them with our recruiters um to make 45:27.201 --> 45:29.368 introductions and to , you know , gain 45:29.368 --> 45:31.479 that level of trust and where there's 45:31.479 --> 45:33.423 more recommendations from our test 45:33.423 --> 45:35.479 administrators broadly on how to get 45:35.479 --> 45:37.701 that um you know , access back into the 45:37.701 --> 45:37.240 schools , I think that's a really good 45:37.240 --> 45:40.770 point when I do a test administration . 45:40.770 --> 45:43.300 The last thing I say in the high school , 45:43.310 --> 45:46.540 is there anything else I can do for you ? 45:46.550 --> 45:49.190 That's those are my words walking out 45:49.200 --> 45:51.256 the door and so they're never out of 45:51.256 --> 45:55.140 our mind one last one math and 45:55.150 --> 45:57.206 you get more than you wanted today . 45:57.206 --> 45:58.928 This is awesome . We are being 45:58.928 --> 46:00.872 innovative with a soldier for life 46:00.872 --> 46:02.817 transition program as well . A job 46:02.817 --> 46:04.594 assistance partnership with the 46:04.594 --> 46:06.817 businesses as well . They're giving job 46:06.817 --> 46:09.039 opportunities for those soldiers either 46:09.039 --> 46:11.261 retiring or getting out after their 1st 46:11.261 --> 46:13.317 1st assignment . And I think you can 46:13.317 --> 46:15.372 well appreciate , you know that that 46:15.372 --> 46:17.428 makes him a great ambassador for the 46:17.428 --> 46:19.650 tire and service in the military and go 46:19.650 --> 46:21.872 back and talk to family members bring a 46:21.872 --> 46:24.094 soldier in And that's also just exiting 46:24.094 --> 46:26.317 the service whether 20 or not with some 46:26.317 --> 46:28.317 level of dignity respect and that's 46:28.317 --> 46:30.483 important . And as you mentioned takes 46:30.483 --> 46:32.483 some very innovative thought . Also 46:33.160 --> 46:35.216 Good afternoon everyone . My name is 46:35.216 --> 46:37.880 Carlos . The reason I'm bringing you in 46:37.880 --> 46:40.102 spanish is because we have more diverse 46:40.102 --> 46:42.213 country . We're getting , we're gonna 46:42.213 --> 46:44.047 become even more diverse . So my 46:44.047 --> 46:46.158 question is very simple . I've been a 46:46.158 --> 46:48.880 member of what's called halo which is 46:48.880 --> 46:50.910 the hispanic hispanic american 46:50.910 --> 46:53.132 leadership organization . When I got to 46:53.132 --> 46:55.188 law school , I was a member of Hossa 46:55.188 --> 46:57.140 now which is the black law student 46:57.140 --> 46:59.440 association , the hispanic association 46:59.450 --> 47:01.561 and the native american association . 47:01.561 --> 47:04.050 I'm also back near scholar and a 47:04.050 --> 47:05.939 president of lulac . The reason I 47:05.939 --> 47:07.939 mentioned all of those chapters and 47:07.939 --> 47:10.050 organizations is because now one time 47:10.050 --> 47:12.640 was there a government recruiter or a 47:12.640 --> 47:14.560 military recruiter ? Our former 47:14.560 --> 47:16.780 infantry officer via O . C . S . And 47:16.780 --> 47:19.002 after leaving the military got promoted 47:19.002 --> 47:21.810 to a military spouse . My suggestion to 47:21.810 --> 47:25.220 you is that we have so many programs , 47:25.230 --> 47:27.620 whether it's minority or women programs 47:27.630 --> 47:30.050 that we are not happening into . I'm a 47:30.050 --> 47:32.106 former dean of a college and I never 47:32.106 --> 47:34.328 have problems recruiting people because 47:34.328 --> 47:36.439 I know lots of folks who know lots of 47:36.439 --> 47:38.050 folks and who belong to that 47:38.050 --> 47:41.030 organization or to that group and they 47:41.030 --> 47:43.320 went in there and recruited for me and 47:43.320 --> 47:45.487 that's how I've been successful . Just 47:45.487 --> 47:47.209 because you send someone to an 47:47.209 --> 47:49.376 organization that doesn't mean they're 47:49.376 --> 47:49.200 going to identify with the people 47:49.200 --> 47:51.422 you're trying to recruit . Don't send a 47:51.422 --> 47:53.660 cat person if their dog person or vice 47:53.660 --> 47:57.580 versa . We all know how we feel 47:57.580 --> 47:59.580 more comfortable . So I have to get 47:59.580 --> 48:01.747 going because I have to get my child . 48:01.747 --> 48:04.550 But my suggestion is that send people 48:04.550 --> 48:06.606 to those organizations upper bound . 48:06.606 --> 48:09.630 They will do the work for you . Use 48:09.630 --> 48:11.900 them look up different organizations in 48:11.900 --> 48:13.956 your communities . This , you know , 48:13.956 --> 48:16.122 the ones I'm most familiar with is the 48:16.122 --> 48:18.344 minority communities . I've never had a 48:18.344 --> 48:20.456 problem recruiting folks . So I leave 48:20.456 --> 48:22.289 you with the applicants were not 48:22.289 --> 48:24.511 utilizing those wonderful resources out 48:24.511 --> 48:26.920 there . So I very much appreciate those 48:26.920 --> 48:29.087 suggestions and we totally concur with 48:29.087 --> 48:31.253 you not only from a policy perspective 48:31.253 --> 48:33.031 we'll deal with that , but just 48:33.031 --> 48:35.198 connecting with those soldiers who may 48:35.198 --> 48:35.060 or may not want to join and have a 48:35.060 --> 48:37.171 propensity to deserve somebody you're 48:37.171 --> 48:39.227 comfortable talking to , someone can 48:39.227 --> 48:41.393 relate to you , your family conditions 48:41.393 --> 48:43.449 the whole bit . So I concur with you 48:43.449 --> 48:45.616 and certainly something we've taken on 48:45.616 --> 48:47.838 both as a big army through our sessions 48:47.838 --> 48:49.782 are recruiting task force which is 48:49.782 --> 48:51.838 assist at the department of the army 48:51.838 --> 48:54.004 level within trade off and I won't get 48:54.004 --> 48:53.590 into johnny , can probably talk to this 48:53.590 --> 48:56.270 in detail on how we're gonna do it at 48:56.270 --> 48:58.326 the street level , the kitchen table 48:58.326 --> 49:00.548 level with all the communities that you 49:00.548 --> 49:02.603 just mentioned . Thank you so much . 49:02.603 --> 49:04.826 Great suggestion though . Don't be late 49:04.826 --> 49:04.020 picking up your kids . 49:10.440 --> 49:14.170 Can you come to the microphone ? Sorry . 49:17.990 --> 49:20.660 Hi , I'm Yvette co I'm the acting 49:20.660 --> 49:22.660 assistant secretary of the army for 49:22.660 --> 49:24.771 manpower and reserve affairs . I work 49:24.771 --> 49:26.938 with all of these wonderful colleagues 49:26.938 --> 49:28.993 on the stage and I just wanted to um 49:28.993 --> 49:31.271 add on to what general Brito said . Um , 49:31.271 --> 49:33.550 we are working closely with our civic 49:33.560 --> 49:36.350 organizations . In fact , the army had 49:36.350 --> 49:38.517 a center of excellence at the national 49:38.517 --> 49:41.400 lulac um , convention in Puerto rico . 49:41.400 --> 49:43.567 Just a couple of weeks ago . I see the 49:43.567 --> 49:45.622 sergeant major uh , in the front who 49:45.622 --> 49:47.567 was there speaking on our , on our 49:47.567 --> 49:50.330 behalf . We have baia , we have um , a 49:50.330 --> 49:52.400 lot of connective tissue with those 49:52.400 --> 49:54.344 civic organizations . So I want to 49:54.344 --> 49:56.456 assure you all that we are actively , 49:56.456 --> 49:58.622 we have in the past and we're going to 49:58.622 --> 50:00.678 continue working with those kinds of 50:00.678 --> 50:02.789 organizations in the future . Um , Mr 50:02.789 --> 50:04.900 Beach , um , the Dasa for E . N . I . 50:04.900 --> 50:08.790 Um , inclusion . Um , and also he 50:08.790 --> 50:10.568 is the principal advisor to the 50:10.568 --> 50:13.880 Secretary of the army , reports to her 50:13.880 --> 50:17.320 through the M . N . R . A . And works 50:17.330 --> 50:19.441 very closely with those organizations 50:19.441 --> 50:21.497 each and every day . So we are doing 50:21.497 --> 50:24.350 that . I don't have a question . 50:26.290 --> 50:29.700 Thank you , ma'am , sir . Thanks to 50:29.700 --> 50:31.922 everybody on the panel and everybody in 50:31.922 --> 50:34.033 the audience , quite frankly for your 50:34.033 --> 50:35.922 leadership , your passion and the 50:35.922 --> 50:37.922 specific line of effort that you're 50:37.922 --> 50:39.978 responsible for in terms of not just 50:39.978 --> 50:41.589 recruiting but retention and 50:41.589 --> 50:44.210 opportunity . And I think as I heard MS 50:44.210 --> 50:46.210 Miller allude to when we talk about 50:46.210 --> 50:48.377 opportunity . We're also talking about 50:48.377 --> 50:50.950 transition . Um , and so addressing , 50:51.110 --> 50:53.277 you know , sir , as you framed and not 50:53.277 --> 50:55.166 just the challenges , but but the 50:55.166 --> 50:57.388 opportunities . My name is Miguel . How 50:57.388 --> 50:59.277 with the raelian group , but more 50:59.277 --> 51:01.443 importantly , I'm a soldier for life , 51:01.443 --> 51:03.554 having spent 25 years in infantry and 51:03.554 --> 51:05.777 special forces , but perhaps one of the 51:05.777 --> 51:07.999 most impactful assignments I had was as 51:07.999 --> 51:09.666 the commander of the southern 51:09.666 --> 51:11.721 California recruiting battalion from 51:11.721 --> 51:13.830 2008 to 2010 . So not quite the same 51:13.830 --> 51:16.052 market environment that we face today , 51:16.052 --> 51:18.386 but nonetheless coming out of the surge , 51:18.386 --> 51:20.740 challenging time , uh , flash forward 51:20.740 --> 51:23.350 to 2013 when I retired and I had the 51:23.350 --> 51:25.990 honor to be selected to serve under 51:25.990 --> 51:28.290 President Bush overseeing his 51:28.290 --> 51:30.840 transition programs for military 51:30.840 --> 51:33.100 service members transitioning military 51:33.100 --> 51:35.800 and our veterans . Uh And at that time 51:35.800 --> 51:38.660 the crisis was veteran employment uh 51:38.670 --> 51:40.850 particularly for our junior enlisted 51:40.850 --> 51:43.200 without a four year degree flash 51:43.200 --> 51:45.144 forward 10 years . That is not the 51:45.144 --> 51:47.270 crisis now . The crisis is recruiting 51:47.610 --> 51:50.470 but it was striking to me having spent 51:50.470 --> 51:53.450 times and and both of those issue areas 51:53.460 --> 51:56.190 um that were really good at attacking 51:56.190 --> 51:59.230 those problem sets in different pillars . 51:59.240 --> 52:01.990 But I came to find it's the same people , 52:01.990 --> 52:04.500 it's the same centers of influence . 52:04.500 --> 52:07.530 It's the same issues in terms of tying 52:07.530 --> 52:10.400 together that continuum of purpose 52:10.400 --> 52:13.260 belonging and opportunity . And I loved 52:13.260 --> 52:15.427 how the chief framed in an opportunity 52:15.427 --> 52:17.780 like no other be all you can be . Um 52:17.780 --> 52:20.290 And so my question is how are we 52:20.290 --> 52:23.260 thinking and approaching the issue of 52:23.260 --> 52:26.530 recruiting but tying together the full 52:26.530 --> 52:28.750 life cycle in terms of service and 52:28.750 --> 52:32.250 retention and then the transition . Um 52:32.260 --> 52:34.570 because the success across all three 52:34.570 --> 52:36.820 are really integrated . Thank you . 52:38.560 --> 52:40.616 I'll start and I'll pass it on to my 52:40.616 --> 52:42.671 battle buddy johnny and I definitely 52:42.671 --> 52:44.782 don't want to oversimplify it because 52:44.782 --> 52:46.893 this is very complicated first of all 52:46.893 --> 52:46.330 Miguel , thanks for your for your 52:46.330 --> 52:48.790 service , both in uniform and continued 52:48.790 --> 52:50.957 interest out of uniform as well . Very 52:50.957 --> 52:53.068 much appreciate that . Um But part of 52:53.068 --> 52:55.123 it came to just really understanding 52:55.123 --> 52:57.234 the total environment and as you said 52:57.234 --> 52:59.290 from a future soldier at his kitchen 52:59.290 --> 53:01.012 table all the way to when they 53:01.012 --> 53:03.179 transitioned from a O . C . P . S to a 53:03.179 --> 53:05.290 suit and tie and all that needs to be 53:05.290 --> 53:07.512 put into this . So I would offer up and 53:07.512 --> 53:09.401 definitely an approach that we're 53:09.401 --> 53:11.401 taking now , Mrs mentioned that the 53:11.401 --> 53:10.880 task force support we're getting at the 53:10.880 --> 53:13.080 army , Mr Miller clearly represent the 53:13.080 --> 53:15.370 OSD level support also reached out to 53:15.370 --> 53:17.092 academia and others so that we 53:17.092 --> 53:19.148 understand this and and our civilian 53:19.148 --> 53:21.203 professionals as well . The civilian 53:21.203 --> 53:23.426 market to put it back in my grunt terms 53:23.426 --> 53:25.370 though and operationalized in this 53:25.370 --> 53:27.537 solution . What are you doing and what 53:27.537 --> 53:29.759 can we do in the strategic space ? What 53:29.759 --> 53:31.426 can we need to be done in the 53:31.426 --> 53:33.370 operational space and the tactical 53:33.370 --> 53:35.370 space as well . Not to say that the 53:35.370 --> 53:37.481 operational approach is a solution to 53:37.481 --> 53:39.703 everything but with the army and that's 53:39.703 --> 53:39.340 how we solve problems and this is a 53:39.340 --> 53:41.507 tough problem and we do hard stuff and 53:41.507 --> 53:43.870 go out and get it done . But the the 53:43.880 --> 53:46.200 the the the players and all of that and 53:46.200 --> 53:48.200 not only just uniformed as well are 53:48.200 --> 53:50.089 recruiting command , working with 53:50.089 --> 53:52.367 academia , working with the principals , 53:52.367 --> 53:54.422 working with the hospitals as I just 53:54.422 --> 53:56.644 mentioned are our policies and programs 53:56.644 --> 53:58.811 for transition for life to get at this 53:58.811 --> 54:00.922 thing and get at it quickly before it 54:00.922 --> 54:02.922 impacts the readiness of the army , 54:02.922 --> 54:04.811 which we're not going to allow to 54:04.811 --> 54:06.811 happen . I know general Davis and I 54:06.811 --> 54:08.922 don't want to steal this . Thunder is 54:08.922 --> 54:11.033 very much taking some very innovative 54:11.033 --> 54:12.867 approach looking internal to our 54:12.867 --> 54:15.033 recruiting enterprise , which is large 54:15.033 --> 54:16.922 and understanding the landscape , 54:16.922 --> 54:19.089 understanding the problem . Do we need 54:19.089 --> 54:21.200 to attack the Look , I'm sorry . Look 54:21.200 --> 54:23.422 at the how we market differently in our 54:23.422 --> 54:25.533 offer . Yes . Both locally nationally 54:25.533 --> 54:27.867 and down at the strategic level as well . 54:27.867 --> 54:27.640 And based off one of the questions we 54:27.640 --> 54:30.090 had also reach out to those that we may 54:30.090 --> 54:33.050 not have in the past uh to give that 54:33.050 --> 54:35.780 opportunity to continue to serve . 54:35.780 --> 54:37.947 Whether it's one enlistment , 20 years 54:37.947 --> 54:40.060 upon retirement and transition with 54:40.060 --> 54:42.282 dignity , respect johnny have taken way 54:42.282 --> 54:44.504 too much . But I would like to get your 54:44.504 --> 54:46.782 thoughts as well . Well , first of all , 54:46.782 --> 54:48.616 thanks . Uh Sir , that's a great 54:48.616 --> 54:50.671 question and something that has been 54:50.671 --> 54:53.110 certainly on my mind because why we're 54:53.110 --> 54:55.166 beginning to really see ourselves in 54:55.166 --> 54:57.170 this environment uh , given the 54:57.170 --> 54:59.281 challenges and it's really opened our 54:59.281 --> 55:01.114 eyes . So when I think about the 55:01.114 --> 55:04.480 ability to uh penetrate 55:04.490 --> 55:07.370 down across the communities , uh , we 55:07.380 --> 55:09.658 we have a bunch of agencies that exist , 55:09.658 --> 55:11.880 but we didn't really synchronize them . 55:11.880 --> 55:13.991 So that's what I'm what you just said 55:13.991 --> 55:16.070 is something I am , I am personally 55:16.070 --> 55:18.750 involved in in terms of how to to fully 55:18.750 --> 55:21.690 utilize leverage soldiers for life . 55:21.700 --> 55:25.550 Local marketing , our social media , 55:25.560 --> 55:28.750 our partnerships . One of things , uh 55:28.760 --> 55:32.300 big , uh big thanks to the 55:32.310 --> 55:36.210 chief was partnering a active duty 55:36.210 --> 55:38.266 division with each of our recruiting 55:38.266 --> 55:40.432 brigades . So example , 101st Airborne 55:40.432 --> 55:42.488 Division is directly linked with our 55:42.488 --> 55:44.488 third recruiting brigade . This has 55:44.488 --> 55:46.543 never happened before in history and 55:46.543 --> 55:48.488 what we have to do with that small 55:48.488 --> 55:50.710 brigade is really leverage all of these 55:50.710 --> 55:52.821 wonderful assets , uh , and really be 55:52.821 --> 55:55.270 able to have an impact in that uh , 55:55.280 --> 55:57.870 that brigade area of operation . And , 55:57.880 --> 55:59.860 and don't forget bring in school 55:59.860 --> 56:02.470 Superintendent scott A . R . A . I mean 56:02.470 --> 56:04.414 I can go down the list . So when I 56:04.414 --> 56:07.010 think I call it the super summit with 56:07.010 --> 56:09.066 all my teammates , if you execute an 56:09.066 --> 56:11.820 event is the super summit involved and 56:11.820 --> 56:14.380 have just like you said VSO is how do 56:14.380 --> 56:16.880 we bring everyone together to 56:17.100 --> 56:20.710 maximize our wonderful impact wherever 56:20.710 --> 56:22.890 we are ? So thanks . And , and I'll 56:22.890 --> 56:25.001 just add briefly cause I know we have 56:25.001 --> 56:27.223 other folks who want to ask questions , 56:27.223 --> 56:29.390 but on your point about transition , I 56:29.390 --> 56:28.840 think at an OsD level , it's something 56:28.840 --> 56:31.070 that we're very attuned to . Um , it's 56:31.070 --> 56:33.126 not survey data that we collect , it 56:33.126 --> 56:35.237 comes from someplace else , but there 56:35.237 --> 56:37.610 is some indication that uh , military 56:37.620 --> 56:40.120 members themselves are less likely to 56:40.120 --> 56:42.342 recommend military service to the youth 56:42.342 --> 56:44.564 in their lives . We've seen that metric 56:44.564 --> 56:46.787 increase . And I think for us it's very 56:46.787 --> 56:48.898 important to make sure that um , in a 56:48.898 --> 56:50.676 transition that it's a positive 56:50.676 --> 56:52.676 experience . Um , so that that they 56:52.676 --> 56:54.787 don't leave for whatever reasons that 56:54.787 --> 56:54.480 they're choosing to leave or it's it's 56:54.480 --> 56:56.610 a full retirement . That that process 56:56.610 --> 56:58.900 is um , a smooth process . It's 56:58.900 --> 57:01.530 positive . Um , and that we are 57:01.530 --> 57:03.270 potentially even showcasing 57:03.270 --> 57:05.381 opportunities . We still have to stay 57:05.381 --> 57:07.740 connected with the military um whether 57:07.740 --> 57:10.460 full time part time , uh even outside , 57:10.470 --> 57:12.414 you know the U . S . A . Jobs very 57:12.414 --> 57:14.860 strict confines . Um We are committed 57:14.860 --> 57:17.027 to that so much so that we're actually 57:17.027 --> 57:19.138 looking at right now . Our transition 57:19.138 --> 57:21.304 assistance programs , oversight within 57:21.304 --> 57:23.471 OsD is within our readiness division . 57:23.471 --> 57:25.638 We're actually looking at moving it to 57:25.638 --> 57:27.693 my division um as kind of a personal 57:27.693 --> 57:29.749 life cycle approach . And so I think 57:29.749 --> 57:31.638 your point is extremely well made 57:31.638 --> 57:33.582 because it does come full circle . 57:33.582 --> 57:36.220 Thank you so much . I'm confident with 57:36.220 --> 57:38.109 this leadership . We have all the 57:38.109 --> 57:40.390 capabilities just tying it all together 57:40.390 --> 57:42.612 as you said sir , operational Izing and 57:42.612 --> 57:44.723 activating all of our networks . When 57:44.723 --> 57:46.834 we look back at 2030 . I hope we look 57:46.834 --> 57:48.946 back at this panel and look what look 57:48.946 --> 57:51.001 what we as an army did . Thank you . 57:52.000 --> 57:54.620 Thank you . Um Quickly many of you may 57:54.620 --> 57:57.150 have question cards , blank cards that 57:57.150 --> 57:59.670 you can fill out . If we do not get to 57:59.670 --> 58:01.870 all of them , we will be collecting 58:01.870 --> 58:04.037 these and we will be sharing them with 58:04.037 --> 58:06.300 the panel asking for them to provide 58:06.300 --> 58:08.356 their remarks and comments and we'll 58:08.356 --> 58:10.356 get this pushed back out at a later 58:10.356 --> 58:12.578 date . So don't be hesitant to complete 58:12.578 --> 58:14.522 the cards at this time . Yes sir . 58:14.522 --> 58:16.300 Please go ahead McCarley . Mark 58:16.300 --> 58:18.720 McCarley upon my retirement from this 58:18.720 --> 58:21.230 great army . I returned to home a 58:21.230 --> 58:23.940 record and found myself a commissioner 58:24.020 --> 58:27.650 of my small city and within that 58:27.660 --> 58:31.170 array of civic leaders . A good number 58:31.170 --> 58:34.800 supported junior ROTC and 58:34.800 --> 58:36.800 lamented the fact that it was very 58:36.800 --> 58:40.630 difficult to locate junior ROTC s 58:40.640 --> 58:43.610 within the school district . Uh some 58:43.620 --> 58:47.240 attributable to political issues 58:47.250 --> 58:51.130 and others attributable to resources . 58:51.140 --> 58:54.460 And so with that the question has to be , 58:54.470 --> 58:58.170 is the army prepared to direct 58:58.180 --> 59:00.300 greater resources toward that 59:00.310 --> 59:03.230 invaluable program . And before General 59:03.230 --> 59:06.770 Davis answers that question , I have a 59:06.780 --> 59:09.310 note of gratitude and commendation for 59:09.310 --> 59:12.200 something you and your staff did with 59:12.200 --> 59:15.250 respect to recruiting . Uh and of 59:15.250 --> 59:17.750 course talking about the army and its 59:17.750 --> 59:20.830 impact , you opened the aperture 59:20.840 --> 59:24.410 for 1800 retired 59:24.420 --> 59:27.870 general officers and flag officers to 59:27.870 --> 59:30.390 make contact with both your senior R . 59:30.390 --> 59:32.723 O . T . C . S and your junior R . O . T . 59:32.723 --> 59:35.160 C . S . Now we are infusing this is 59:35.160 --> 59:37.630 from tiff con the flag and general 59:37.630 --> 59:39.852 officer organization . Some of you will 59:39.852 --> 59:41.519 of course matriculate to that 59:41.519 --> 59:43.990 organization upon retirement and we are 59:43.990 --> 59:46.350 infusing those general officers and 59:46.350 --> 59:49.440 some flag officers into the J . R . T . 59:49.440 --> 59:51.770 C . The high schools for the purpose of 59:51.780 --> 59:54.490 explaining the army message , foreign 59:54.490 --> 59:57.070 policy discussions and of course 59:57.080 --> 59:59.180 reaching out for the big purpose of 59:59.180 --> 01:00:03.180 recruitment . Well , first of all 01:00:03.180 --> 01:00:06.990 sir , thanks and uh I know um I'm in 01:00:07.000 --> 01:00:09.770 recruiting command now but did depart 01:00:09.780 --> 01:00:11.836 cadet command . So I'm very familiar 01:00:11.836 --> 01:00:15.830 with junior ROTC . So um there is 01:00:15.840 --> 01:00:18.100 discussions about expansion and let me 01:00:18.110 --> 01:00:20.930 just set the stage , let me provide 01:00:20.930 --> 01:00:23.097 context . So the program was initiated 01:00:23.097 --> 01:00:26.100 1916 is really stood up in this , uh 01:00:26.110 --> 01:00:29.040 some of the uh states in the southeast 01:00:29.040 --> 01:00:32.380 florida , some in Georgia , Louisiana . 01:00:32.390 --> 01:00:34.557 And it really blossomed from that over 01:00:34.557 --> 01:00:37.590 the next 100 years . So about 70% of 01:00:37.590 --> 01:00:39.910 our junior r O T C . S are sitting in 01:00:39.910 --> 01:00:42.070 the , what is the florida up through 01:00:42.070 --> 01:00:45.250 Virginia , through texas . Uh and 01:00:45.250 --> 01:00:47.510 that's where , so there's not equal 01:00:47.510 --> 01:00:49.732 distribution across the United States . 01:00:49.732 --> 01:00:53.150 So there's a request uh , to expand , 01:00:53.150 --> 01:00:55.317 depending on decisions , don't want to 01:00:55.317 --> 01:00:57.594 get ahead of our army , senior leaders , 01:00:57.594 --> 01:01:00.170 but up to 50 schools a year for five 01:01:00.170 --> 01:01:03.040 years , which would impact , first of 01:01:03.040 --> 01:01:05.096 all , we want to place them in areas 01:01:05.096 --> 01:01:07.262 where the army is not and impact up to 01:01:07.262 --> 01:01:09.910 300,000 additional students . So , I 01:01:09.910 --> 01:01:12.021 mean , as you know , that's uh that's 01:01:12.021 --> 01:01:15.890 ongoing , but it is uh it's 01:01:15.900 --> 01:01:18.090 it's just to give you an idea when you 01:01:18.090 --> 01:01:20.146 think about , let's say , you know , 01:01:20.146 --> 01:01:22.368 Georgia , there's more JR Tcs and let's 01:01:22.368 --> 01:01:24.730 say Georgia than there are in michigan 01:01:24.730 --> 01:01:27.620 Illinois , Wisconsin and Minnesota 01:01:27.620 --> 01:01:31.040 combined . So thank you