MILLINGTON, Tenn. – Navy Recruiting Command (NRC) has given recruiters a new resource where they can access information and recruiting content in the palm of their hand.
The Recruiting Etoolbox is a website designed to be accessible, easily navigated and host various recruiting resources. The website is accessible on a computer and is streamlined to be used on a smartphone anywhere a recruiter is in need. This is particularly useful to recruiters traveling to schools, events or rural locations far from the office desktop computer.
“I think it’s a great resource, especially for new recruiters who may be looking for resources to utilize right off the bat,” said Rebecca Nykiel, senior account executive at VMLY&R. “Our team was tasked with developing some additional resources to assist in five emerging needs: nuclear, warrior challenge, women in the Navy, reserves and prior service. We then developed various classroom presentations, SAQ [self-assessment questionnaire] documents, infographics, social media how-to’s and a sizable portfolio, which we then housed in the toolbox.”
It was common practice for recruiters to develop their own content before the Etoolbox, and during a brainstorming session at NRC’s recruiter school, Navy Recruiting Orientation Unit (NORU), the idea of an online one-stop shop was hatched.
Subsequently in March 2019, Navy Recruiting Command (NRC) created a task force comprised of VMLY&R’s partnership cooperative marketing team, Recruiting Tactics Instructors and selected personnel to develop the Etoolbox.
“The task force identified helpful resources that recruiters regularly use and need,” said Nykiel.
By aggregating these resources, recruiters have up-to-date instructions, policies and information that keep their sales pitch current, relative and accurate when talking to potential applicants or informing the public about the Navy’s career opportunities.
“We use the recruiter toolbox for our first DEP (Delayed Entry Program) meeting of the month where we do more of a formal meeting and sit down with our Future Sailors and teach Navy ranks and recognition, ships, aircraft and other topics using the PowerPoints provided,” said Electrician’s Mate 1st Class John Kieffer, recruiter at Navy Recruiting Station Brunswick, Maine. “It’s definitely a benefit to us recruiters in the field. It gives us quick and easy access to trainings that we use to benefit our Future Sailors.”
The toolbox also includes features to receive feedback from recruiters online which is used to construct future developments and advance the website.
“If a recruiter sees something that’s not on the site, there are links on every single page to submit feedback directly to our team,” said Nykiel. “While we may not be able to visit every station and talk to every recruiter, there’s a method for them to tell us what they’re thinking via this website.”
Currently developers are working on adding more information for the officer recruiter community and Navy officer programs, but that isn’t the only expected growth for the Etoolbox.
Nykiel stated that there are multiple projects in the toolbox’s foreseeable future, and her team will continue to seek out ways to improve and expand the site.
The Etoolbox can be accessed by anyone here:
https://sites.google.com/view/recruitingetoolbox/home
NRC consists of a command headquarters, three Navy Recruiting Regions, 16 Navy Recruiting Districts and 10 Navy Talent Acquisition Groups that serve more than 1,300 recruiting stations across the country. Their combined goal is to attract the highest quality candidates to assure the ongoing success of America’s Navy.
For more news from Commander, Navy Recruiting Command, go to http://www.cnrc.navy.mil. Follow Navy Recruiting on Facebook (www.facebook.com/NavyRecruiting), Twitter (@USNRecruiter) and Instagram (@USNRecruiter).