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    Roseburg VA adopts new vision, rolls-out strategy for future

    Sunrise in Roseburg

    Photo By T. T. Parish | A view of the North Umpqua River, Roseburg National Cemetery, Roseburg, Oregon, Oct....... read more read more



    Story by T. T. Parish 

    Roseburg VA Health Care System

    “It is said that the darkest hour of the night comes just before the dawn.” – Thomas Fuller, English Theologian

    Anyone up early enough to see the stunning reds, oranges, purples and blues in the skies over Roseburg, Oregon in the fall will know: dawn in Southern Oregon is breathtaking.

    Frost grass, the chill of the air, the soft clouds of vapor rising off the North Umpqua River give the town of 22,000 a peaceful, welcoming feel as geese continue their southward journey to places unknown – that is, of course, unless this is their winter home. And who could blame them? The spirit of the community here is strong, calling to mind the hard hands of previous generations who came here to join the timber industry.

    Many of those loggers, no doubt, learned their grit, or at least hardened it, during stints in the military. Twice the national average, in fact. And they returned, home to Roseburg, searching for respite through generations, marching down the street for the Veteran’s Day Parade and communing with their fellow warriors, intent to contribute to the narrative surrounding Veteran issues.

    Many times, we failed to hear. The VA, or, more accurately, VA employees, either worked against the Veterans who call our region home or turned a blind eye to legitimate grievances of individuals, organizations and the community. It was wrong, but we learned a valuable lesson: our one and only goal must be doing what is in the best interest of every Veteran at every opportunity.

    To that end, the staff of the Roseburg VA Health Care system has worked diligently over the many months to identify what we do well and what we need to improve to help outline a strategy that builds partnerships with the community with one focus: improving Veteran care and access while holding ourselves accountable as agents of positive change in a complex healthcare environment in Southern Oregon.

    The Service Strategic Plan is a ground-level, living document that outlines how we will implement the RVAHCS vision for reaching our Vision of being our Veteran’s High Reliability Organization of choice:

    “The Roseburg VA Health Care System will be a leader and trusted partner in providing excellent Veteran Centered healthcare that is focused on the overall wellbeing of the Veteran. Through our emphasis on Primary Care, Behavioral Health, Geriatrics, and our Community Partnerships we will oversee and deliver quality care by using innovation and evidence-based practices. Roseburg VA Health Care System will exceed our patients’ expectations and improve experiences through excellent customer service, ease of healthcare transitions, and devotion to our Veterans.”

    “This is the year we’re moving forward,” said Keith Allen, Director of the five facilities of RVAHCS. “We are changing our perceptions and how we see our veterans.”

    The Strategic Plan is a tool to organize effective plans of action in both clinical practices and Veteran experience heading into 2020 and beyond. It empowers employees to resolve issues at the lowest level, gives managers an outline for identifying deficiencies and gives them a pathway to find solutions to problems. The focus areas are outlined below:

    1- Employee Engagement: We will become a competitive employer by attracting, engaging, retaining, and developing individuals who are dedicated to helping Veterans.
    2- Business Acumen: Applying budget to improve streamlined Veteran care with focus on improving access and Veteran-centric practices.
    3- Veteran Experience: We ensure Veterans and their family are empowered to engage in their own whole health journey built on safe, timely, and excellent quality care
    4- Quality and Efficiency: We will provide consistently excellent care and services that are timely, comprehensive, coordinated, and Veteran centered.
    5- Community Partnerships: We will oversee and deliver quality care through innovation and evidence-based practices.

    The plan is our response to what were, and still may be, fractures in the relationship we have, not just with Veterans, but the community as a whole. RVAHCS can and must adapt to both changing economics and changing health care access in Southern Oregon to better serve our Veteran population. There are changes not all will agree with, however, none are arbitrary.

    We understand and thank our Veterans, Veteran Service Organizations and congressional and senatorial staffs for providing feedback and helping us improve as we evolve. The long night is over and the sun is peeking its eyes over the mountains and we’re ready for the day.

    Point of contact for this release is Tim Parish, Public Affairs Officer, Roseburg VA Health Care System; timothy.parish@va.gov; 541-440-3026.



    Date Taken: 10.29.2019
    Date Posted: 10.29.2019 16:01
    Story ID: 349765
    Location: ROSEBURG, OR, US 
    Hometown: BROOKINGS, OR, US
    Hometown: COOS BAY, OR, US
    Hometown: EUGENE, OR, US
    Hometown: NORTH BEND, OR, US
    Hometown: ROSEBURG, OR, US

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