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MILLINGTON, Tenn. (MAR 13, 2018) – The U.S. Navy release its latest episode of “Faces of the Fleet,” alongside the latest edition of the “Sea Story” podcast, March 13.
“Faces of the Fleet” is an online documentary series that captures the authentic, boots-on-the-ground lives of the men and women who serve in America’s Navy. “Sea Story” is an audio podcast that shows individual Sailors’ best stories of action, adventure, and humor. Through honest and engaging storytelling, “Faces of the Fleet” and “Sea Story” reveal the powerful personal journeys of those who serve, as viewers follow current Sailors through their daily lives. Both Navy productions are produced by Navy Recruiting Command, can be found at www.navy.com, and are promoted via the America’s Navy YouTube, Facebook, Twitter, and Instagram accounts.
“When most think of the Navy, they envision ships, jets, and advanced technology,” said Captain David Bouve, national director of Navy Marketing and Advertising at Navy Recruiting Command. “They rarely think of the people, the ones who know the real meaning of Navy life. These new stories about our Sailors – inside their real environments – provide prospective recruits with true-life insight into the transformative power of the Navy experience.”
The newest episode of “Future of the Fleet” features Machinist Mate Master Chief Cynthia Maria Huratiak. As a teenager, she raised her younger siblings because her mom battled drug addiction. MMCM Huratiak excelled in math, science, and sports, and joined the Navy after high school, where she became a nuclear machinist’s mate. She currently is an instructor at the Naval Nuclear Power Training Command, and is also the Women in Nuclear Power Coordinator for the Navy.
“Faces of the Fleet” and “Sea Story” are just two components of the Navy’s new branding and marketing campaign that targets 17-to-21-year-olds, who are part of the emerging Centennial Generation. The campaign, launched in early December 2017 at the Army-Navy football game in Philadelphia, includes the new Navy tagline “Forged by the Sea,” and primarily engages audiences through the social and digital media platforms most popular with centennials.
“This new generation has different media-consumption habits than their millennial predecessors,” Bouve said. “As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate, and inspire the best-and-brightest prospective recruits.”
The first Sailor profiled in the video series “Faces of the Fleet” is Lt. Cmdr. Scott Lieng, who, at the age of two, escaped a Khmer Rouge slave labor camp in Cambodia with his mother. Together, they eventually arrived in Orange County, CA, with only the clothes on their backs. Scott was eventually accepted to the United States Naval Academy, where he studied economics, trained to become an officer, and played Division 1 football. He has spent the past 14 years as a Navy Supply Officer, serving both military and humanitarian missions throughout the world.
In mid-February, Faces of the Fleet featured Lt. j.g. Kellie Rene Hall. Throughout her life, Lt. j.g. Hall has battled stereotypes because of her small size and femininity. Currently, she is an Officer Production Officer (OPO) and oversees the recruitment of officers in the Navy’s Ohio District. She is the youngest officer in her command and serves as the head of her department. She is also a two-time competitor in the Miss Ohio USA competition, as well as a professional photographer and business owner.
“We are proud and excited to share the stories of these exceptional Sailors to young men and women who are considering a career in the Navy,” Bouve said.
For more news from Commander, Navy Recruiting Command, visit us on the web, www.navy.mil/local/cnrc/; on our Youtube channel, U.S. Navy Recruiter; on Facebook, www.facebook.com/NavyRecruiting; and on Twitter, @usnavyrecruiter.
| Date Taken: | 03.13.2018 |
| Date Posted: | 03.13.2018 19:08 |
| Story ID: | 269264 |
| Location: | US |
| Web Views: | 483 |
| Downloads: | 0 |
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