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    LoCash Promotes Water Safety with “I Love This Life Jacket” Message

    LoCash loves this life 'jacket'

    Photo By Leon Roberts | Country music recording group LoCash sends the message “I Love This Life Jacket”...... read more read more



    Courtesy Story

    U.S. Army Corps of Engineers, Water Safety

    Story by Leon Roberts, U.S. Army Corps of Engineers, Nashville District Public Affairs

    FORT WORTH, Texas (Feb. 25, 2016) – Country Music Recording Group “LoCash” participated in a water safety public service announcement urging fans to be safe when recreating on U.S. Army Corps of Engineers waterways with the “I Love This Life Jacket” message, a spinoff from the title of their smash hit “I Love This Life.”

    “I Love This Life” is moving up Billboard’s Hot Country Songs chart. The song has sold 234,000 copies as of January 2016, the group’s highest charting single to date.

    Chris Lucas and Preston Brust of LoCash said they are very appreciative of their fans and feel blessed by the group’s recent success with “I Love This Life.” Partnering with the USACE to promote water safety is a way of saying thank you, and the title of this song goes perfectly with this PSA, they said.

    In filming the PSA, the duo received a safety briefing from USACE Park Rangers and then boarded a Corps patrol boat at Old Hickory Lake in Hendersonville, Tenn. Chris and Preston asked questions about boating and water safety between takes, and delivered their well-known brand of energy and excitement while on set.
    "We just want to tell our fans and the world, that we love this life, and we love hanging out at Corps of Engineers lakes" Preston Brust said. “Just be careful, have fun, and enjoy life, so wear your life jacket,” Chris Lucas added.

    USACE operates over 400 lakes and river projects in 43 states, making it the largest federal provider of water-based outdoor recreation in the nation. USACE averages more than 370 million visits per year to its lakes and river projects.

    “The U.S. Army Corps of Engineers wants everyone to visit our lake and river projects and play it safe. The partnership with LoCash reinforces that message,” said Pam Doty, USACE National Water Safety Program manager. “The number one thing anyone can do to help ensure they return home safely after recreating on or near the water is to wear a life jacket. That’s why I’m thrilled that LoCash decided to partner with the U.S. Army Corps of Engineers to get the word out to country music fans everywhere.”

    Over the past decade (2004-2014) there have been 1,583 fatalities at USACE lake and river projects nationwide. Of those, 88 percent were men age 20 to 60, and 84 percent were not wearing a life jacket.

    USACE recently launched a national water safety campaign titled “Life Jackets Worn…Nobody Mourns,” to encourage adults, especially men, to wear life jackets. To learn more about and to see campaign products visit www.PleaseWearIt.com. The campaign includes a free mobile game called “Lake Guard” that is available on Apple and Google Play app stores. The LoCash PSA supports the Life Jackets Worn…Nobody Mourns campaign.

    “We all need to wear life jackets when on or near the water because we lose a lot of people who take risks or never intended to be in the water. If they were wearing life jackets, they would probably be here today,” added Doty.

    Everyone including the media is encouraged to share the LoCash water safety PSA and #ILoveThisLifeJacket hashtag on social media, websites and broadcast on television. The one minute PSA is available on YouTube at https://www.youtube.com/user/USACEwatersafety and on the Defense Video and Imagery Distribution System at www.dvidshub.net/unit/USACE-WS.

    For more information about USACE Water Safety Program visit http://watersafety.usace.army.mil and for more information about LoCash visit http://www.locashmusic.com.



    Date Taken: 02.25.2016
    Date Posted: 02.25.2016 10:26
    Story ID: 190064
    Location: US

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